Facebook classes: beginner-intermediate in the AM, intermediate-advanced in the PM

April 2, 2012 by albertkaufman 2 Comments

intermediate class

10 am – 12 pm – The Happy Clam – 1823 NE 13^th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too. More info and RSVP @ albertkaufman@gmail.com – tea/hot water provided and lite snacks

Timeline – where is everything, where did things go now that we’re all on Timeline?
Timeline Tour for personal profiles
1. Things that haven’t changed: how to make a link
Facebook: it’s a program and other things: a hobby and a business tool
1. How to introduce friends to each other
2. How to introduce other entities to each other – being helpful
3. How to use events creatively
How to use Facebook search to find things – always go to “more results page” Why?
Facebook Netiquette
1. What makes a great post?
2. Being creative
3. Photos, links, questions – best practices
4. Coming out of your shell
5. Being helpful – the key to social networking success
6. Using the friend finder do’s and don’ts – avoid Facebook detention
7. Gifting – adding to the conversation, spreading good ideas
8. Taking care when posting to another person’s/business’s wall
9. Unsubscribing vs. defriending someone
10. Unliking fan pages
11. How to post on a fan page
Settings
1. Privacy – always use HTTPS
2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
Creating lists of friends – super useful
1. Purposes of other lists – creating them, posting to them
Difference between personal and business profiles
1. Differences in platforms
2. Differences in behavior
Tips: using Facebook successfully – reducing the frustration factor
1. Notifications – opening relevant ones in new tabs to save time
Useful 3^rdParty tools that are useful
1. Social Fixer (https://socialfixer.com)
2. URL shorteners – pdx.be or tinyurl.com
3. Aggregators – ping.fm or Hootsuite
If you’re going to take the time to “like” something, comment instead. Why?

12-1 pm Lunch break

1-3 pm – Intermediate-Advanced Facebook Class. (folks from the early class are welcome to stay)

Facebook is different for different people/uses
1. There is no one “right” way – anyone who tells you there is – is wrong.
2. Facebook settings/experience changes often – how to surf the changes rather than get caught off guard
3. This platform is new and we’re all figuring it out together
4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
Personal profile vs. business fan page – review Q/A for anyone who has questions
1. Traveling as yourself on Facebook. Strategies: want more friends? Why is that a useful Marketing strategy – More friends = more connections
  ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page. It’s OK to say no to friend requests. Redirecting makes sense. Traveling as a fan/business page on Facebook
  i.     Posting on another fan/business page – what to expect
  ii.     Ladders and tagging sessions

Using Facebook search correctly. It’s not Google. Always review “more results” Why?
Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
1. Uploading email lists to let people know about your fan page
2. If you’re going for numbers – Facebook email addresses are available in bulk
3. Linkedin email addresses are easily downloadable
4. What to do with the email addresses of friends/connections. Auto-responder for Facebook friend requests
  ii. Auto-responder for Linkedin requests

Listing your fan page in places
1. Usernames – get the right one.
2. on your website
3. email newsletter
Overlap of various social networks – Twitter, LinkedIn
Useful 3^rdParty tools and social networking
1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
2. Social Fixer (https://socialfixer.com)
What is Pinterest?
What is Google+

Filed Under: Facebook Tagged With: albertideation, facebook, facebook class

Facebook Fan/Business Page Class in Portlandia – March 30th

March 26, 2012 by albertkaufman Leave a Comment

Facebook Class

Facebook fan/business pages are a great marketing tool for your business. On March 30th fan pages are all being transitioned to Timeline.

Let’s come together and learn

how to update our fan pages
fan page best practices
fan pages – backend (adjust settings)
creating events
the difference between fan pages and personal profiles
Social Fixer. What it is and why I recommend it!

and have your other Facebook/social media questions answered.

The class is part presentation and part lab and also a great place to network with other small business people.

Class fee $20 – trade also considered. Snacks and tea provided. Feel free to bring your lunch.

If you have any questions, feel free to post them in the comments below.

Please create a fan page before the class so you’ll have something to work with in class.

Here is information I sent to my clients recently about Facebook changes.

——

Hello,

There are about to be some big changes to Fan Pages/Business Pages (same thing) on Facebook. If you haven’t already noticed, fan pages are being switched (like personal pages) to Timeline. Here is a little video about the change.

https://youtu.be/TMBTD0vNYqs

Also, there are a few articles floating around that go into deeper detail about what these changes mean for you and your business.

https://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline/

Here are some examples of how one might design a decent Fan Page given the new Timeline platform.

https://www.facebook.com/media/set/?set=a.10150724366310977.454038.24860070976&type=3

If you would like support on any of your email marketing or social networking needs, please get in touch. Referrals are also welcome!

I hope your life is thriving!

Sincerely,

Albert Kaufman
albertkaufman@gmail.com
https://albertideation.com/

Filed Under: Facebook Tagged With: business pages, facebook, facebook business pages, facebook fan pages, social networking, why

Facebook for artists, healers, musicians and small businesses

March 4, 2011 by albertkaufman Leave a Comment

Facebook

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

https://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine – you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (https://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)