Public Speaking

Public Speaking @ the PABA Chamber in Portland 9.9.15

PABA

I’m excited to being speaking on how to get started with email marketing on September 9th before the PABA (Portland Area Business Association) Chamber in Portland, Oregon’s September Luncheon. It’s at the Hotel Rose. I’ve been using on-line marketing tools for 8 years now, and the longer I do, the more I’m convinced that email marketing, using Constant Contact, is a good place to put one’s resources.  When I first started teaching Facebook classes out of my living room, social media was all the rage. People were excited to use the free tool to invite one another to like pages – and there was a fair bit of usefulness to the process.

As Facebook has gone public the usefulness of having a fan page/business page has plummeted. I talk about this in a recent report I wrote in June tracking these trends. Since then, nothing has changed. If you’re not willing to invest time and money into advertising on social media I wouldn’t bother spending a lot of repeated time on it.  Sure, post pictures or videos now and then – some of your fans will see them. But, when you’re looking to actually reach your audience, you’d better be thinking about your email list – building it and using it effectively. And that’s where my topic for tomorrow comes in.

At 43% ROI (Return on Investment), there is nothing like putting your resources into email marketing. Nothing. Not now, not 6 months ago, and my guess is not for a long time to come. So – if you’d like to make a real impact, contact me and let me help you get started down the right path. Put away your Instagram and your Pinterest – unless you’re an ace with these. Pocket the Twitter and Facebook for now – and get behind your email marketing plan. Learn how to build your lists, segment them and reach out to your clients/customers on a regular basis. If you don’t see a change in your bottom line, I’ll be very surprised.  And, if I can help you in any way, please let me know! Have a great end of Summer, beginning of Fall!

Sincerely,

Albert Kaufman
Constant Contact Authorized Local Expert and Certified Solution Provider
Portland, Oregon
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