Cards

It’s in the Cards!

I’ve been playing cards since I was a kid. The game in my house was hearts. I also have a friend, Aaron Trotter, who has been sketching the world’s cities (starting with Alberta Street in Portland, Oregon) and turning the sketches into decks of cards. You can find Aaron every weekend at the Portland Saturday Market.

https://www.illustratedplayingcards.com/

At last year’s World Domination Summit I met Jan Keck from Toronto who has created a deck called Ask Deep Questions. Jan is an interesting guy who is trying to help people break their small talk diets. His use of the cards has opened my eyes and mind to a new tool for parties; family reunions; ice breakers at events; and just a way to go deeper with another person quickly. Science actually shows that people who have deeper conversations are happier. Jan has taken the cards to another level through a Facebook group called the Ask Deep Questions Movement. This has become a hangout spot for those who believe in Jan’s mission and for the sharing of tangential resources. Here is a conversation 4.24.19 between Jan and Erin (mentioned below)

Jan Keck Ask Deep Questions

Jan has also shown me how to run a successful Kickstarter – he had a team of people that he was building as the Kickstarter ran – and he’s also a wiz at using social media and his camera to capture what he’s up to.  His activity mostly takes place in person in Toronto, but he’s also developing tools to teach people his ideas online, as well.

Then, there’s Erin Hickok’s Cards for Connection. I learned about Erin’s work about 2 weeks ago and already I’ve learned a ton about what her decks are about. Erin has been sharing her decks with people all over the country and world for the past 5 years and she’s probably been transformed by the experience. I took part in an online Zoom session with 4 others where we answered questions together – the way this process allows people to share stories; get to know one another; and go deeper – is pretty remarkable.

Cards for Connection https://www.cardsforconnection.com/

Erin also has a Facebook group called Core Connectors which is where people who have been attracted to her work have gathered.  It’s also where some of the online games have happened as well as some interviewing she’s doing. This week she’s having Jan Keck on as a guest and I imagine they will have a very fun conversation! They also share a birthday! Take a look!

Last, but definitely not least, is my friend and local Portlander, Marc Polansky’s game The Higher Thought Cannabis Game. This game is also a series of questions – but they’re designed for taking the group on a journey to answers which build upon one another. It’s a little hard to describe, but it’s worthwhile, for sure. I’ve played the game about 4 times with groups of 4-11 people, and each time has been memorable and interesting.  Here’s a copy of their recent newsletter which comes out weekly and is worth signing up for. Here’s a short video that was made for the SPLIFF Film Festival.


Where are these cards taking me? I’m not positive yet, but I have to say they have led to some new, fun relationships and more of a desire to go deeper quicker with people. I think everyone’s lives can be improved through the use of deeper questions and time together with others to ponder them. I’m always open to feedback or suggestions. Do you know of another deck that I should check out?  And, give something in this post a try and let me know what you experience. Thanks!

Game on! Albert

https://higherthoughtcannabisgame.com/

Public Speaking

Public Speaking @ the PABA Chamber in Portland 9.9.15

PABA

I’m excited to being speaking on how to get started with email marketing on September 9th before the PABA (Portland Area Business Association) Chamber in Portland, Oregon’s September Luncheon. It’s at the Hotel Rose. I’ve been using on-line marketing tools for 8 years now, and the longer I do, the more I’m convinced that email marketing, using Constant Contact, is a good place to put one’s resources.  When I first started teaching Facebook classes out of my living room, social media was all the rage. People were excited to use the free tool to invite one another to like pages – and there was a fair bit of usefulness to the process.

As Facebook has gone public the usefulness of having a fan page/business page has plummeted. I talk about this in a recent report I wrote in June tracking these trends. Since then, nothing has changed. If you’re not willing to invest time and money into advertising on social media I wouldn’t bother spending a lot of repeated time on it.  Sure, post pictures or videos now and then – some of your fans will see them. But, when you’re looking to actually reach your audience, you’d better be thinking about your email list – building it and using it effectively. And that’s where my topic for tomorrow comes in.

At 43% ROI (Return on Investment), there is nothing like putting your resources into email marketing. Nothing. Not now, not 6 months ago, and my guess is not for a long time to come. So – if you’d like to make a real impact, contact me and let me help you get started down the right path. Put away your Instagram and your Pinterest – unless you’re an ace with these. Pocket the Twitter and Facebook for now – and get behind your email marketing plan. Learn how to build your lists, segment them and reach out to your clients/customers on a regular basis. If you don’t see a change in your bottom line, I’ll be very surprised.  And, if I can help you in any way, please let me know! Have a great end of Summer, beginning of Fall!

Sincerely,

Albert Kaufman
Constant Contact Authorized Local Expert and Certified Solution Provider
Portland, Oregon
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