Howdy Pardner

June 26, 2018 by Leave a Comment

Want my Help with your Marketing?

I’ve partnered with a few local businesses over the years. One thing I’ve noticed by working closely with them is that their lists have grown and they seem to be succeeding. In one case a local restaurant definitely is busier (they also have great food and are awesome at what they do). The second is a terrarium store that I have been supporting since I first walked through the door. Again, great product; wonderful people and email LIST-BUILDING has been a part of their marketing!
This has led me to wonder what the exact effect of having a super fan working on your marketing is. I don’t have any exact statistics, but my guess is that having me or someone like me backing you and your business or organization could be very valuable. If you’d like to see if we’re a fit for a partnership, please get in touch.
I’m happy to discuss working for trade or other type of exchange.
I hope you’re having a great Summer. I look forward to hearing from you,
Albert Kaufman

PS – You are Amazing! Callowash and Clackamas Rivers in Oregon

The confluence of the Callowash and Clackamas Rivers in Oregon, USA!
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How We Can Work Together

January 29, 2018 by Leave a Comment

If you need a hand – Here’s how I roll

Hi there. Below is an outline of my recent work history and how I like to work with people/organizations in 2019. Here’s how I roll.

rolls

I started this phase of my online marketing guru work life in 2008 by teaching people how to use Facebook in small classes in my living room. That led to teaching email marketing using Constant Contact for the past 11 years. I’ve been holding regular classes and webinars during this time – many are available as training videos here.

I have been keeping up with social media trends, but really my main focus now is getting people’s email lists and email marketing set up and running. There are many ways to market online, but the simplest and most effective form I’ve found (and one where you are the owner of your data) is building an email list and sending out regular news to those interested in what you have to say or sell.

If that sounds useful, take a look at my page called Working Together. There you’ll find a short process where you can get things started. If you need a hand with that process or the steps afterwards, please get in touch via my contact form and we can take it from there. If you want to ask me questions about social media, WordPress, SEO, or the plethora of other ways to market oneself, see my Frequently Asked Questions page.

If you’re interested in an Albert Does it for Me/Us solution, also reach out via my Contact form and give me an idea of your project, scope, and budget.  Thanks!

As always, I’m open to feedback about this post or anything else on this site. Feel free to leave me a comment below!

Here’s to your business and life success!

—Albert Kaufman, Albertideation, Portland, Oregon

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Build Your List

July 2, 2017 by 2 Comments

Create A Great Email List

Would you like to do a better job of marketing your business/cause/non-profit/self/project? – Great! Here are some first steps to get started! This can be hard for some people – but it’s worthwhile to go through this process.

    1. Gather your email addresses into a spreadsheet – Feel free to download this example in Excel.  If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be Outlook (Constant Contact has an app that allows you to sync your Outlook contacts!); Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by zip code; relationship (friend, family, business associate, customer); age; or birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point, if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this setup.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and you can learn the program and start using it in minutes.
    6. Buffer.com has a great article on how to build your list via your website, here.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 25, 2023

Updated on 6.13.24

Albert Kaufman December 2016 Working Together

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Marketing Plans

August 3, 2016 by Leave a Comment

What Working Together Can Look Like

If you’ve thought about starting with email marketing or updating your current effots, I’m here to help. If you’d like an idea of what working with me will cost, have a look at my recently created Email Marketing Plans by Albert Kaufman. Within you’ll see a variety of packages and get an idea of how we can organize your approach together.  It’s taken me a long time to come up with a plan and I’d love your feedback.  Feel free to reach out to me to discuss your business and your needs and we can fashion an effort that works for you.

Email marketing has been shown to return on average $44.25 per dollar spent on marketing.  That’s the highest level out there – more than Facebook and Twitter combined.  It’s how small businesses and non-profits effectively reach out.

Currently, I mainly work with Constant Contact as an email service provider for clients. If you choose to go that route, you can start with a 2-month trial account that can show you all the bells and whistles.  Constant Contact is the industry leader for on-line marketing for small businesses and it’s what I prefer to use also because I know it the best. I also offer many classes and webinars (mostly free) for your further education in this exciting area.

I look forward to hearing from you.

Albert Kaufman
Portland, Oregon
https://albertideation.com

The Bagdad Theater, Portland, Oregon

The Bagdad Theater, Portland, Oregon

 

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New Promotional Video

February 12, 2014 by Leave a Comment

Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.

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