What’s an Influencer?

Am I an Influencer?Am I an Influencer?

The other day I posted a story about the quick decline in Covid-19 cases in the US since Biden became president. I got pushback from a few friends who remarked that there was not necessarily a direct correlation between the two events and that I should be careful what I write as I’m an influencer. That kind of tickled me to think that I am influencing anyone. That said, I’ve been sending out a monthly email newsletter, The Eleven, since 2008 and it reaches over 6,000 inboxes and I have a healthy number of friends and followers on various social media platforms. Then, this question became even more interesting when I received an email from Intellifluence the other day.

Like many people, I receive a ton of emails trying to interest me in upping my SEO, website look and feel, and Google ranking – on a daily basis. Usually, I delete them just like you do, but I decided to click on this particular one and now here we are talking about social influencing. I tend to think of influencers these days as people who get paid to share or show off products for pay. My version of influence or the way that I think of what I do in the world is usually more often trying to get someone to change their behavior in some way – often with an environmental goal in mind. Stop cutting down trees. Don’t use gas-powered lawn equipment. My hope is to keep the planet as habitable as possible and so I write and create videos around topics that hopefully will sway someone to shift their behavior a little bit. And sometimes I think I’m making a difference.

For instance the group I’m working with to end the use of gas-powered leaf blowers, QCPDX, recently ordered 10,000 door hangers to be spread around the Portland, Oregon metro area. Even if just a few people change their behavior it will make living in Portland a little better. The air will be cleaner. There will be less noise. But that’s not all – we’re also encouraging people to visit our website and when they do it’s likely they’ll join our newsletter so that we can reach out to them from time to time with whatever we’re doing. That’s another level of influence.

I guess maybe I am an influencer after all. I keep thinking about the Wizard of Oz and whether I’m a good influencer or a bad influencer? It actually matters to me a lot what types of things I get behind, so I hope I’m mostly a good influencer. And, I suppose it’s an ongoing experiment as we each live our lives we figure out what makes sense. Something that I might have gotten behind a few years ago might not work for me now in 2021. This came up recently when I was invited to join an MLM. The products seemed fantastic and I’m still enjoying them. As I got drawn further into the business and became a distributor, though, I realized that every product shipped out would end up leading to another delivery van driving down residential streets. If not in front of my house, in front of someone else’s. So, I decided to not become a distributor and it was a good decision for me for now.

I’m looking forward to continuing to think about this topic and learn what it means to be an influencer, and if I’m going to be one, how to be a good one 🙂  Thank you for reading – feel free to leave comments below. I’m always open to feedback.

Albert Kaufman, Portland, Oregon, 3.11.2021

2020 Finds on my Clipboard

From My Clipboard – August 2020Clipboard My recliner companion for many years

Here’s my most recent newsletter The Eleven from August 11th, 2020.
And my most recent Bizmissive.
Sign up for an annual birthday message from me. Each year’s is different! 

Constant Contact-related: 

Two articles on what to write about to your customers during the pandemic. 

Zoom- related

Pandemic-related:

Good Distractions

Work/SEO/Etc.

 

Constant Contact has a New Look

Howdy Pardner

Want my Help with your Marketing?

I’ve partnered with a few local businesses over the years. One thing I’ve noticed by working closely with them is that their lists have grown and they seem to be succeeding. In one case a local restaurant definitely is busier (they also have great food and are awesome at what they do). The second is a terrarium store that I have been supporting since I first walked through the door. Again, great product; wonderful people and email LIST-BUILDING has been a part of their marketing!
This has led me to wonder what the exact effect of having a super fan working on your marketing is. I don’t have any exact statistics, but my guess is that having me or someone like me backing you and your business or organization could be very valuable. If you’d like to see if we’re a fit for a partnership, please get in touch.
I’m happy to discuss working for trade or other type of exchange.
I hope you’re having a great Summer. I look forward to hearing from you,
Albert Kaufman

PS – You are AmazingCallowash and Clackamas Rivers in Oregon

The confluence of the Callowash and Clackamas Rivers in Oregon, USA!

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
Hemp Oil
Hemp CBD Oil is a new product that is coming to market. Whether you’re looking for relief from pain for you or someone you love or a new business opportunity, have a look.

Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Surveys

Surveys

Here’s an example of a survey I created on a local issue. Surveys work great to find out information which can guide future behavior and action.


I’ve been staying near the Belmont Dairy Building and I sense the loss to the neighborhood since Zupan’s closed. (Background article below). I’m pretty sure most people who live near this location and all of the area small businesses and shops are feeling the lessening of traffic (customers/clients), too.

I created a survey to gauge interest in bringing another food source to this location. If this topic interests you, please try this survey out. It’s 4 questions. And, if you know something I don’t know, feel free to PM and I’ll update the survey. Thank you.

https://survey.constantcontact.com/survey/a07edtb1pd6iyzbfnds/start

https://www.bizjournals.com/portland/news/2017/01/09/after-20-years-zupans-will-close-its-belmont-store.html

– ideas: Green Zebra; New Seasons; Whole Foods; Co-op; Farmer’s Market (like Pike’s Place); Nature’s Choice; something else.

From the website of the owners of the property:

https://www.shielsobletzjohnsen.com/projects/belmont-dairy

Completion Date: 1996
Budget $14M
Scale – 85 Apartments – 26,000 SF Retail – 62 Parking Spaces

Located just 1-1/2 miles from Downtown Portland and along a major public transit route, the Belmont Dairy exemplifies the potential for quality urban living in a high-density environment. The project involved the adaptive reuse of a 70-year old dairy in the core of the Sunnyside Neighborhood and Belmont Business District, and serves as a national model for mixed-income, mixed-use development. Sitting vacant for five years, the new owners transformed the Dairy into a community landmark offering 66 apartments for residents earning less than 60% of area median income, 19 market rate loft apartments, 26,000 square feet of retail space including a specialty grocer, and 62 shared parking spaces for residents and commercial patrons. Significant portions of the original dairy were salvaged and a green building program was implemented to reduce overall energy and water use. The development sparked a major revitalization of the surrounding neighborhood. The Belmont Dairy received numerous awards including a Governor’s Livability Award and Business for an Environmentally Sustainable Tomorrow (BEST) Innovation Award and remains a model project nationally.

Belmont Dairy Building - Surveys

Digital Marketing Training Videos by Albert Kaufman

Videos by Albert Kaufman

I have been offering digital marketing training for the past 12 years. Each training offers a unique collection of insights and a lot of personal commentaries! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right now. I also have presentations on Prezi. Here’s one on Facebook from 2015 that’s chock full of great stuff.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please comment below.

Latest Video – Email Marketing 102 – 11.8.2020

Getting Started with Email Marketing

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2019!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2019, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

11. How to set up a Birthday Autoresponder. You can also sign up for mine, here.

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

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