2020 Finds on my Clipboard

From My Clipboard – August 2020Clipboard My recliner companion for many years

Here’s my most recent newsletter The Eleven from August 11th, 2020.
And my most recent Bizmissive.
Sign up for an annual birthday message from me. Each year’s is different! 

Constant Contact-related: 

Two articles on what to write about to your customers during the pandemic. 

Zoom- related

Pandemic-related:

Good Distractions

Work/SEO/Etc.

 

Constant Contact has a New Look

Howdy Pardner

Want my Help with your Marketing?

I’ve partnered with a few local businesses over the years. One thing I’ve noticed by working closely with them is that their lists have grown and they seem to be succeeding. In one case a local restaurant definitely is busier (they also have great food and are awesome at what they do). The second is a terrarium store that I have been supporting since I first walked through the door. Again, great product; wonderful people and email LIST-BUILDING has been a part of their marketing!
This has led me to wonder what the exact effect of having a super fan working on your marketing is. I don’t have any exact statistics, but my guess is that having me or someone like me backing you and your business or organization could be very valuable. If you’d like to see if we’re a fit for a partnership, please get in touch.
I’m happy to discuss working for trade or other type of exchange.
I hope you’re having a great Summer. I look forward to hearing from you,
Albert Kaufman

PS – You are AmazingCallowash and Clackamas Rivers in Oregon

The confluence of the Callowash and Clackamas Rivers in Oregon, USA!

Marketing Effectively in 2017

Marketing Effectively in 2017

An update from Albert Kaufman
Aloha,
 
For the past 9 years I’ve been teaching online marketing tactics. I n all that time one thing has not changed, email marketing still remains the best approach, hands down. Though many of us are addicted to Facebook (including yours truly), email is still, by far, the best way to reach people with your message. If you’re already using email marketing there are ways to do it better (better subject lines; using video in your marketing; autoresponders; doing A/B split testing, and more). If you’re marketing your precious business/effort/non-profit and not using email marketing you’re not using the most effective tool out there.
I see my role as helping you market better – if you’d like my help, please reach out to me. I focus on learning and using the best tools available to make the strongest impact in the least expensive way. 
Don’t wait any longer to boost your impact – let’s get started! 
Albert Kaufman

 

Getting%20Started%20with%20Email%20Marketing%20with%20Albert%20Kaufman%20-%20March%202017
This is a webinar I offered at the end of March – have a look and you’ll get an idea of how to get started with email marketing. Click here for more of my training videos.
Hemp Oil
Hemp CBD Oil is a new product that is coming to market. Whether you’re looking for relief from pain for you or someone you love or a new business opportunity, have a look.

Facebook Fan/Business Pages Dead You MUST PAY!

That’s it. I’m calling it. I’ve been saying this ever since Facebook changed it’s algorithm after going public. And now the results of posting on a fan page have dropped to a point I didn’t think was possible. Here’s more proof. If you have the…

Read more
albertideation.com

This allows you to test-drive all the products – email, automated series, surveys, donation campaigns, etc.
– Use promo code SAVEQ217 at checkout.
Bonus offer is me, helping you every step of the way! List upload; customizing your account; and getting it all working for you! 
Albert Kaufman | Albertideation | 503-358-0029 | Email
NW Corner of Maui
Aloha Monday! 

Surveys

Surveys

Here’s an example of a survey I created on a local issue. Surveys work great to find out information which can guide future behavior and action.


I’ve been staying near the Belmont Dairy Building and I sense the loss to the neighborhood since Zupan’s closed. (Background article below). I’m pretty sure most people who live near this location and all of the area small businesses and shops are feeling the lessening of traffic (customers/clients), too.

I created a survey to gauge interest in bringing another food source to this location. If this topic interests you, please try this survey out. It’s 4 questions. And, if you know something I don’t know, feel free to PM and I’ll update the survey. Thank you.

https://survey.constantcontact.com/survey/a07edtb1pd6iyzbfnds/start

https://www.bizjournals.com/portland/news/2017/01/09/after-20-years-zupans-will-close-its-belmont-store.html

– ideas: Green Zebra; New Seasons; Whole Foods; Co-op; Farmer’s Market (like Pike’s Place); Nature’s Choice; something else.

From the website of the owners of the property:

https://www.shielsobletzjohnsen.com/projects/belmont-dairy

Completion Date: 1996
Budget $14M
Scale – 85 Apartments – 26,000 SF Retail – 62 Parking Spaces

Located just 1-1/2 miles from Downtown Portland and along a major public transit route, the Belmont Dairy exemplifies the potential for quality urban living in a high-density environment. The project involved the adaptive reuse of a 70-year old dairy in the core of the Sunnyside Neighborhood and Belmont Business District, and serves as a national model for mixed-income, mixed-use development. Sitting vacant for five years, the new owners transformed the Dairy into a community landmark offering 66 apartments for residents earning less than 60% of area median income, 19 market rate loft apartments, 26,000 square feet of retail space including a specialty grocer, and 62 shared parking spaces for residents and commercial patrons. Significant portions of the original dairy were salvaged and a green building program was implemented to reduce overall energy and water use. The development sparked a major revitalization of the surrounding neighborhood. The Belmont Dairy received numerous awards including a Governor’s Livability Award and Business for an Environmentally Sustainable Tomorrow (BEST) Innovation Award and remains a model project nationally.

Belmont Dairy Building - Surveys

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