Online Marketing Checklist

July 21, 2015 by Leave a Comment

email marketing works

Marketing Checklist = Social Media & Email Marketing for Small Businesses

  • Email Marketing – 43% ROI – most valuable tool out there

  • Use Constant Contact – https://albertkaufman.constantcontact.com
  • Consistent Branding
    • Stick with 2-4 colors
    • 1-2 fonts
  • Relevant Message – short and Sweet
    • Welcome Email: What to expect, how often you send and a special offer
    • Newsletters: Blog posts, press releases, events, announcements
    • Promotions: New and compelling offers, clear call to action
  • Consistent “from” name
  • For mobile-friendly emails (which should be all you do at this point) stick to one column and keep logo left-justified or centered
  • Contact information in the body of the email
  • Add in social media links
  • Clear call to action
  • Quality photos
    • Link your logo/photos back to your website
  • Links, Links, Links
    • Give a short description or teaser line and link the rest of the info.
  • Join My List button (always!)
  • Social Share Bar (in header options)
  • Web page version option (in header options)
  • White space is your friend!
  • Use the “Share this email with your friends” option
  • Be yourself… use conversational text!
  • Don’t forget the Humor!

Social Media Suggestions

  • Learn about Hootsuite, Buffer and Sendible (pick one and use it)
    • Buffer has a great daily newsletter
  • Make sure all accounts are filled in
  • Think about a different voice for each type of account
  • Double-check your spelling
  • Think ahead – editorial calendars are great!
  • Are there holidays, other events coming up, tomorrow, a year from today!
  • Follow your competitors – what are they posting?
  • Err on the side of over-posting – with the new algorithms, it’s likely followers won’t see much of what you post (see why Email Marketing is a preferred way to spend your time/$$$)
  • Try things – make mistakes
  • Everyone is learning social media together – no one is an expert – try something clever and your post may go viral
  • Upload native video to Facebook and elsewhere.
  • Be prepared in case anything ever does go viral (have all accounts filled in with website URLs – landing pages where you would like people to get to
  • Think about the what, why, who, kinds of questions often – who am I trying to reach with what message?
  • What would success look like?
  • Consider trying FB advertising – boosting posts vs. advertising

Feel free to keep in touch. I love fielding questions about social media and email marketing. Don’t get discouraged – this is a new field and it’s a constant learning curve! Good luck, Albert Kaufman

Filed Under: marketing, Online Marketing Tagged With: , , , , , , , , , , , , ,

All You Wanted to Know about Facebook But Were Afraid To Ask

February 5, 2015 by Leave a Comment

The Eleven

Hi there,

Yes, it’s The Eleven, a little early, but I have something exciting that I want you to know about. Besides my new effort to Do Something Today to Right the World!

Facebook. Huh. What is it good for? Absolutely … many things 🙂  Do you wonder what to do while you’re there, perhaps? You might have questions about how to use your fan/business page to your best advantage. You might be wondering what the best ways are to stay connected to those to who you are closest. In general, it would be great to know how to navigate Facebook so that you waste less time and get more out of the time you do spend there. Right?

Enter Albert Kaufman, also known as the Facebook Guru. Yes, I’ve spent more time than your average human both teaching about and using Facebook. And I have tips and tricks to share that will make your experience more streamlined and interesting. I’m offering a low-cost webinar on Monday 2.9.15 at 11 am PST. Come join me online and learn a few of my moves.  I also have a free in-person class on 2.12 – featuring my friend, Tshombe Brown. We’re both huge fans of the Portland Fruit Tree Project and I’m sure this class will be scintillating! Forward this to a friend you know who could use a hand with their online marketing, please.

Red

In other news – I’ve been having fun learning about terrariums from a new friend down the street, Gregg Harris of Roosevelt’s Terrariums. I’ve started making my own.

I’ve been noticing the new public art along Division Street and elsewhere around Portland. It seems like there’s been a slew of new sculptures and murals in my neighborhood, recently. I’m also working to remove billboards.
And then there’s the ongoing – ecstatic dancing – oh, I got to sing and play guitar outside around a campfire during the full moon the other night, that was incredible! And, I’m continuing my love affair with NextDoor.com – a great way to get connected to your neighbors :)Pictured on the right is Marcia Wiley – the maker of Wileyware on a recent visit to Stumptownlandia!

That’s all for today. I hope life is treating you well and that it’s full of love, hope, visions, friends, dreams, good health, great food, and happiness!

All you need is love,

Albert

join my ml

Filed Under: Facebook Tagged With: , , , , , , , , ,

Getting Started with Email Marketing – A Webinar

January 28, 2014 by Leave a Comment

Email Marketing

I offered a webinar on Monday, 1.27.14 – Getting Started with Email Marketing (and Facebook/LinkedIn tips & tricks). If you’re curious – here’s the link – have a watch!  Btw, it’s 2.8.18 – and most of this information is still very accurate and useful to this day! 4.2.2021 – Still relevant now. 

If you’d like to take advantage of the website/email template offer that I mention in the webinar, start here.

email - albertideation

Filed Under: email marketing Tagged With: , , , , ,

Social Media Support

December 21, 2012 by Leave a Comment

albertideation
social media

Updated 8.25.2021

I’ve taken an idea I had to be supporting people on various social media platforms – and RUNNING with it. Let me know what you think 🙂 Like those pages, you’re drawn to 🙂  And, if you’d like to provide social media support, please get in touch. 

Pinterest

Email Marketing Guru
https://www.facebook.com/emailmarketingguru?ref=hl

Social Media Support – General
https://www.facebook.com/socialmediasupport4U?ref=hl

Twitter Support
https://www.facebook.com/pages/Twitter-Support/435206796504634?ref=hl

LinkedIn Support
https://www.facebook.com/pages/Linkedin-Support/570391482976677?ref=hl

Facebook Support
https://www.facebook.com/pages/FB-Guru-Portland-Oregon/352502254816927?ref=hl

Monster Mac Support
https://www.facebook.com/pages/TheMonsterMac/124965157649973?ref=hl

Albertideation – My main fan page!
https://www.facebook.com/albertideation?ref=hl

I keep adding fan pages all the time. 

All of these pages are available for anyone who would like to help people with their issues. If any one of them interests you contact me @ albert@albertideation.com

Filed Under: Facebook Business Pages Tagged With: , , , , , , , ,

Happy Hour Class 11/26 in Portlandia – Come learn how to tune up your FB Biz Page

November 21, 2012 by Leave a Comment

facebook-fan-pageHello, if you’ve been waiting for an evening Facebook Business Page class – this ones for you!

https://www.facebook.com/events/193941420730924/

Bring your laptop or watch on the big screen!

I’ve been presenting classes on Facebook strategies lately. Come to this class if you’d like a refresher on some of the basics given new Facebook changes. We’ll talk about how to tune up your page, advertising, sponsored stories, promoting posts, and what can be done with your fan/business page to help build your business.

We’ll gather in my living room, I’ll present, and you can watch it unfold on the big screen. You can use a notepad or feel free to bring your laptop. There is free Wi-Fi.

Snacks and drinks for others are always a welcome contribution. I’ll provide tea and perhaps we’ll create a cocktail to go with the class!

Cost: $30
Cash, Check, or Paypal

6 pm-8:30 pm (possibly longer if needed)
Happy Clam: 1823 NE 13th Ave.
Easy access via the 8, 77, Max, and the I-5 Rose Quarter exit

If you have any questions post them here or email albertkaufman@gmail.com

Referrals are always greatly appreciated! Feel free to invite people who you think would benefit from this class!

Albert Kaufman

PS – please sign up for my monthly newsletter if you’re not already subscribed!

https://tinyurl.com/signupforthe-eleven

——————————————–

My recent slideshow presentation

https://albertideation.com/slideshow/

Here’s an outline of what I’ve done in the past. We’ll definitely cover some of these areas and there will be plenty of time for Q&A

https://albertideation.com/facebook-classes/

Here’s an article I’m finding fascinating and gives you the basics of distinguishing your personal and business profiles…

https://www.socialmediaexaminer.com/integrating-your-facebook-page-with-your-facebook-profile/

Filed Under: Facebook Tagged With: , , , ,

Albertideation

September 28, 2012 by Leave a Comment

Late Summer in The Birthday Garden

Late Summer in The Birthday Garden

Albertideation

Hi there,

Well, it’s been a fine summer, hasn’t it?  I’ve been doing some research these past couple of months and have come up with a few things I think you may find useful.

First, friends lists on Facebook. Sounds simple enough, but the more I talk with people, the more I’m hearing a consistent frustration in FB usage. This short video describes why I think it’s useful to make lists of friends – and how to set one (or more) up.

https://screencast.com/t/H36r7Wh79

I’ve begun working closely with two clients –

Robin Denburg, Realty Robin – https://www.facebook.com/RealtyRobinPortland

And Jane’s Healthy Kitchen: https://www.facebook.com/JanesHealthyKitchen

If real estate (buying or selling a home in Portland) or eating healthier interests you, please do check out Jane and Robin’s pages, like them, and say hello.  Robin’s one of the nicest people involved in real estate I’ve ever met and Jane’s cookbook (due out in November) is sure to be a winner.

Second, Jane and Robin have hired me to “do” their social networking for a month.  We’re trying this out – interestingly, they both picked the same month – so, I’m learning a lot about supporting businesses closely in the social media/website/email marketing space right now.

If such an arrangement sounds interesting to you, let’s talk. I think it’s a valuable way to go – especially to jump-start your marketing efforts if you’re just getting started, but also for those who’ve been at it for a while.  I have been focusing my efforts in this area closely for years now and I understand a lot about how to make the best use of these tools.

I also continue to work with some clients on a one-on-one hourly basis – and that’s proving useful, as well.

In October I’ll begin offering my group classes ($30/2-hours) and I’ll let you know when the next classes are when I schedule them.

I continue to pepper my fan page: https://facebook.com/albertideation with useful tools that I find along the way – if you haven’t visited for a while, a quick scroll down the page will give you some ideas you may not have thought of.  Also, I have also been using my newsletter and website as ways to provide this information to the world.

I hope you’re having a great end of Summer and look forward to supporting you in the coming months and years.

With Gratitude,

Albert Kaufman
https://albertideation.com

Sign up for my monthly e-letter, The Eleven: https://tinyurl.com/signupforthe-eleven

Constant Contact Affiliate link
Get Started with an email newsletter today – ask me how!

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