Digital Marketing Training Videos by Albert Kaufman

January 3, 2017 by 3 Comments

Training Videos by Albert Kaufman

I have been offering digital marketing training for the past 16 years. Each training offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right now.

Thanks to Constant Contact for much of the educational content and the opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please comment below.

Latest Video – Email Marketing Quickstart 11.24

Holiday Marketing 11.24

Maximize Holiday Sales via Event Marketing with Vicky Toth – 11.24

The Constant Contact Partner Program – 10.18.23

Email Marketing 102 – 11.8.2020

Getting Started with Email Marketing

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

Learn Constant Contact’s new 3rd Generation Editor

Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

Social Media Timesavers – July 2015

Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2019!

Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2019, and probably beyond!)

Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

Standout Subject Lines – October 2015

Watch me work – December 2016 – a 40-minute session where I demo some of the tools I use – live!

How to set up a Birthday Autoresponder. You can also sign up for mine, here.

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

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9.29.15 11am – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

September 29, 2015 by Leave a Comment

Analytics Webinar

9.29.15 11 am PST – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns – Here’s the video of the session – enjoy!

Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman from Albert Kaufman on Vimeo.

 

Slides from 9.29.15 

FB metrics article: https://www.socialmediaexaminer.com/facebook-page-metrics/

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LAST CHANCE to Save 30% on Constant Contact and a Free Subject Line Webinar 9.15.15

August 31, 2015 by Leave a Comment

Constant Contact

Hi there,
I hope you’re having a great Summer. I’ve been having a nice mix of vacation and work and I’m looking forward to helping you and your business thrive this Autumn. If you’d like to get started with the best tool I know of for online marketing, you have until 9pm PST to sign up for a Constant Contact account – the offer is 30% off for the first three months and ends tonight.
In addition to this offer, I will spend at least an hour with you setting up your account – making sure you have a sign-up form on your website and Facebook fan page; helping you upload your email list(s); create a mobile-friendly template, and work with you to get your first email sent!  It’s an exciting process that often yields great results the first time you do it. Sometimes the results are not what you expect they’ll be! Clients often write back happy to hear from you. Some unsubscribe. Some share your news with their friends and referral business comes your way. You won’t know what you’re missing until you try it, and I can help make the process easy and effective!
In other news, I’m planning to offer a free webinar on September 15th on the art and science of creating fantastic subject lines. Have a look at this free “headline analyzer” to get a sense of some of the possibilities in this area. When your subject line is improved, your open and click-through rates go up – thus, bringing you more attention and prospective business. I hope you’ll tune in.  Everyone who participates will receive a link to a recording of the session and slides, too!
Have a great rest of your Summer and I look forward to hearing how things are going for you and if there’s any way I can support your efforts.
Take care,
Happy Labor Day!
Albert Kaufman
Summertime
My Summertime Look

 

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Online Marketing Checklist

July 21, 2015 by Leave a Comment

email marketing works

Marketing Checklist = Social Media & Email Marketing for Small Businesses

  • Email Marketing – 43% ROI – most valuable tool out there

  • Use Constant Contact – https://albertkaufman.constantcontact.com
  • Consistent Branding
    • Stick with 2-4 colors
    • 1-2 fonts
  • Relevant Message – short and Sweet
    • Welcome Email: What to expect, how often you send and a special offer
    • Newsletters: Blog posts, press releases, events, announcements
    • Promotions: New and compelling offers, clear call to action
  • Consistent “from” name
  • For mobile-friendly emails (which should be all you do at this point) stick to one column and keep logo left-justified or centered
  • Contact information in the body of the email
  • Add in social media links
  • Clear call to action
  • Quality photos
    • Link your logo/photos back to your website
  • Links, Links, Links
    • Give a short description or teaser line and link the rest of the info.
  • Join My List button (always!)
  • Social Share Bar (in header options)
  • Web page version option (in header options)
  • White space is your friend!
  • Use the “Share this email with your friends” option
  • Be yourself… use conversational text!
  • Don’t forget the Humor!

Social Media Suggestions

  • Learn about Hootsuite, Buffer and Sendible (pick one and use it)
    • Buffer has a great daily newsletter
  • Make sure all accounts are filled in
  • Think about a different voice for each type of account
  • Double-check your spelling
  • Think ahead – editorial calendars are great!
  • Are there holidays, other events coming up, tomorrow, a year from today!
  • Follow your competitors – what are they posting?
  • Err on the side of over-posting – with the new algorithms, it’s likely followers won’t see much of what you post (see why Email Marketing is a preferred way to spend your time/$$$)
  • Try things – make mistakes
  • Everyone is learning social media together – no one is an expert – try something clever and your post may go viral
  • Upload native video to Facebook and elsewhere.
  • Be prepared in case anything ever does go viral (have all accounts filled in with website URLs – landing pages where you would like people to get to
  • Think about the what, why, who, kinds of questions often – who am I trying to reach with what message?
  • What would success look like?
  • Consider trying FB advertising – boosting posts vs. advertising

Feel free to keep in touch. I love fielding questions about social media and email marketing. Don’t get discouraged – this is a new field and it’s a constant learning curve! Good luck, Albert Kaufman

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April Showers Bring New Customers

April 7, 2015 by Leave a Comment

April – 2015

Mobile marketing has finally come of age.
Albertideation Small April 7, 2015
What’s Up?

If you want to guarantee that April showers indeed bring in new customers, please join me for one or both of my classes in Portland or meet with me one-on-one to up your on-line marketing game. If you’re wanting to know if your current efforts are on target – please send me your most recent newsletter, or point me to something you’d like me to take a look at. I’d be glad to share my honest feedback with you. The email marketing and social media worlds are changing so rapidly, it’s hard to keep up – and, that’s what I’m here for!

One point I really want to highlight is that everyone should be using a mobile-friendly template for their email marketing. If you are not sure if yours is mobile-friendly, please, let’s talk. 65% of people are checking email on their phones and if your newsletter is not mobile-friendly, you can guess what your customers are doing with your emails.
Here are some articles I’ve found useful, and at the bottom are more details about my upcoming free Portland-area classes!
Have a great Spring! Albert
New Mural on Alberta Street
4 Can't-Miss Mobile Marketing Best Practices

4 Can’t-Miss Mobile Marketing Best Practices

For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

Read More >
How Your Small Business Can Use Social Media to Boost Sales

While large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015.

Read More >

Upcoming Events

Social Media Timesavers
Thursday April 16, 2015 from 10:00 AM to 11:30 AM PDT
This session will help you save time at get back to what you love to do running your business or organization. Join me and learn the latest time savers and best practices from Constant Contact Authorized Local Expert, Albert Kaufman., Holladay Park Church of God

Constant Contact Toolkit Demonstration
Monday April 27, 2015 from 10:00 AM to 12:30 PM PDT
Join me and learn how to use the whole Constant Contact Toolkit – from Newsletters to Events to Surveys to Social Campaigns: all from Constant Contact Authorized Local Expert, Albert Kaufman. Holladay Park Church of God
Albert Kaufman
Albertideation
Try Constant Contact for free
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All You Wanted to Know about Facebook But Were Afraid To Ask

February 5, 2015 by Leave a Comment

The Eleven

Hi there,

Yes, it’s The Eleven, a little early, but I have something exciting that I want you to know about. Besides my new effort to Do Something Today to Right the World!

Facebook. Huh. What is it good for? Absolutely … many things 🙂  Do you wonder what to do while you’re there, perhaps? You might have questions about how to use your fan/business page to your best advantage. You might be wondering what the best ways are to stay connected to those to who you are closest. In general, it would be great to know how to navigate Facebook so that you waste less time and get more out of the time you do spend there. Right?

Enter Albert Kaufman, also known as the Facebook Guru. Yes, I’ve spent more time than your average human both teaching about and using Facebook. And I have tips and tricks to share that will make your experience more streamlined and interesting. I’m offering a low-cost webinar on Monday 2.9.15 at 11 am PST. Come join me online and learn a few of my moves.  I also have a free in-person class on 2.12 – featuring my friend, Tshombe Brown. We’re both huge fans of the Portland Fruit Tree Project and I’m sure this class will be scintillating! Forward this to a friend you know who could use a hand with their online marketing, please.

Red

In other news – I’ve been having fun learning about terrariums from a new friend down the street, Gregg Harris of Roosevelt’s Terrariums. I’ve started making my own.

I’ve been noticing the new public art along Division Street and elsewhere around Portland. It seems like there’s been a slew of new sculptures and murals in my neighborhood, recently. I’m also working to remove billboards.
And then there’s the ongoing – ecstatic dancing – oh, I got to sing and play guitar outside around a campfire during the full moon the other night, that was incredible! And, I’m continuing my love affair with NextDoor.com – a great way to get connected to your neighbors :)Pictured on the right is Marcia Wiley – the maker of Wileyware on a recent visit to Stumptownlandia!

That’s all for today. I hope life is treating you well and that it’s full of love, hope, visions, friends, dreams, good health, great food, and happiness!

All you need is love,

Albert

join my ml

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