Start a Friends and Family Newsletter
I’ve been using email to send out a newsletter to my friends and family for the past 11 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons that I think this makes sense.
1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes and dreams. Once friends and family know more about what you’re up to – they can get behind any effort you’re making. For instance, I had an idea a couple years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple years, and now that it’s starting to take off the people I’ve told are some of the effort’s greatest boosters. And, of course, Farm My Yard has a newsletter sign up form on the website 🙂
2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback. Over the years it feels like people take turns writing back with their thoughts, suggestions and mentions of how they might be facing the same challenges and their solutions for making their way through. Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help.
3. Referrals. By telling my friends and family what I’m up to in my business life, they then know something of how I make a living – teaching email marketing, social media and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends referring their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”
As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top; and using graphics and links sparingly. If you invite your friends and family to write back about what has moved them about what you’ve written, they often will – and, I promise, this feedback will be interesting and possibly useful.
If you ever need encouragement on trying this out, feel free to get in touch. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it here.
You can do this, and I truly believe it will lead to great things!
