Constant Contact Tutorial

Constant Contact Tutorial

I’ve been teaching people how to use Constant Contact and email marketing for years. If you’d like to get started – sign up for a free trial account and then follow this step by step tutorial.  At the end of the tutorial I also give a few cool tips on how to use Facebook and LinkedIn that you may never have heard before.  If you have any questions, please get in touch – I’m here to help!

If you already use Constant Contact, please join my Managed Care Program. Every Constant Contact user gets a Solution Provider to work with and I’d love to be yours.  This tutorial will probably teach you something you don’t know yet, too – so check it out and let me know what you think!

Take care and happy email marketing!

Yours, Albert Kaufman

Time to go!

I visited the Red Rock Resort in October 2015 to learn the latest from Constant Contact!

 

 

OneCon 2015

Takeaways from OneCon2015

I attended Constant Contact’s OneCon in Las Vegas from October 4-6th, 2015. This time I was much better prepared to take advantage of all that was on offer – great keynote sessions; product updates; panels; and lots of time for networking. I learned a ton – some is evident through the pictures and captions below, but some will have to wait until I gather my notes and go a bit deeper. I think one of my main take-aways was that I’m on the right track. Listening to email marketing expert/guru, Michael Katz talk a couple times, reminded me that I’m doing a lot of what he does – and what he does works. He’s himself. He tells stories. He has a relaxed take on things – very refreshing in the world of business. And, he’s a solopreneur, just like me!

I also have been moving to a more philosophical take on what I do. Reviewing the situation… And, I think I’m figuring out a way forward that works for me. Working with great clients who are doing interesting things and taking the time to get things right. I’m not rushing and I’m being more careful and considerate as I go. And, what a great bunch of people I’ve decided to join up with (both within Constant Contact and my current client mix). I’m more convinced by this year’s OneCon that email marketing is THE way forward for small businesses who want to reach their audiences in an easy and inexpensive and REPEATABLE way. Hearing peoples’ challenges in quantifying value from social media was refreshing. Here are some photos and some ideas – enjoy! Your feedback (a gift, thanks Ron Cates for reminding us of that) is welcome in the comments section, below.

If you’d like to get started working together, start by signing up for a Constant Contact account. As one longtime solution provider clearly stated: “If you don’t have $20/mo. to spend on marketing, you’re not really in business”. Take yourself and your efforts seriously and invest in email marketing!

Brandon Klayton of Conscious Commerce in Canada. One of my mentors. Learn more about him here: http://www.cc94.com/

On the left: Brandon Klayton of Conscious Commerce in Canada. One of my mentors. Learn more about him here: http://www.cc94.com/

A brilliant panel about ways to make what we do pay off

A brilliant panel about ways to make what we do pay off

All of the new features delivered this year. I'm going to do a blog post just on this slide. Or, perhaps a short video. Next week, I promise!

New Constant Contact features delivered this year. I’m going to do a blog post on this slide. (Can you say AUTORESPONDERS?) Or, perhaps a short video. Next week, I promise!

Constant Contact making a point by turning off the screen for a moment (clever!)

Constant Contact making a point by turning off the screen for a moment (clever!)

More brilliance from experts on client relations

More brilliance from experts on client relations. Michael Katz, moderating.

A great panel with Michael Katz discussing good clients and how to keep them. Bad clients and how to fire them :)

A great panel with Michael Katz discussing good clients and how to keep them. Bad clients and how to fire them 🙂

2015-10-05 14.36.58

This was a slide shared by Michael Katz that outlines his strategy for running his business. I think I’m going to move towards this model. Lunch, anyone?

Close-up of donut!

Close-up of donut! Who is in your network?

Great info presented clearly.

Great info presented clearly by Michael Katz.

Michael Katz. Simply. The. Best. Here's what I wrote to the Solution Providers post event: Also, one person who continues to inspire me is Michael Katz. Maybe it’s the way he wears his heart on his sleeve. Maybe it’s the fun stories that are always teaching me something. Whatever it is, if you’re not on his email list, join it and you’ll soon see what I’m talking about. If we all did more of what he does, the world would be a better place (and you’d find those clients you wish you had :) http://bluepenguindevelopment.com/ I also like his “Today I…” series… You can sign up for it, here. http://thetodayiblog.com/

Michael Katz. Simply. The. Best. This is one person who continues to inspire me day in and day out. Maybe it’s the way he wears his heart on his sleeve. Maybe it’s the fun stories that are always teaching me something. Whatever it is, if you’re not on his email list, join it and you’ll soon see what I’m talking about. If we all did more of what he does, the world would be a better place (and you’d find those clients you wish you had 🙂 http://bluepenguindevelopment.com/ I also like his “Today I…” series… You can sign up for it, here. http://thetodayiblog.com/

Corissa St. Laurent, Carol Infranca, Don Richardson, Debbie Rinckey and Kathy Day. My fellow PNW ALEs (and Corissa, my Regional Development Director for Constant Contact)

Corissa St. Laurent, Carol Infranca, Don Richardson, Debbie Rinckey and Kathy Day. My fellow PNW ALEs (and Corissa, my Regional Development Director for Constant Contact)

The Team from the Pacific Northwest: L to R: Twanda, Carol, Moi, Debbie, Lisa, Kathy, Don and Corissa

The Team from the Pacific Northwest: L to R: Twanda, Carol, Moi, Debbie, Lisa, Kathy, Don and Corissa

Corissa & Stuart Atkins

Corissa St. Laurent & Stuart Atkins

Ron Cates, fellow ALE - Don Richardson, and Gail Goodman, the CEO of Constant Contact. learn more about Don @ http://www.digitalpopcorn.net/

Ron Cates (watch for him on the stand-up circuit, btw), fellow ALE – Don Richardson, and Gail Goodman, the CEO of Constant Contact. learn more about Don @ http://www.digitalpopcorn.net/

It was gray and rainy... wait, it's not Portland! you can tell by the palm trees. But we did have flash flood warnings on Saturday night!

It was gray and rainy… wait, it’s not Portland! you can tell by the palm trees. We had flash flood warnings on Saturday night!

Marsha Pearson a fellow ALE from Philadelphia. One of my highlights was hanging out together on the ride in. Learn more about her @ http://emailmarketing.guru/

Marsha Pearson a fellow ALE from Philadelphia. One of my highlights was hanging out together on the ride in. Learn more about her @ http://emailmarketing.guru/

When this event comes to Portlandia, we will not have any bottled water. I will see to that!

When this event comes to Portlandia, we will not have any bottled water. I will see to that!

One of my favorite slides. Straightforward and correct.

One of my favorite slides. Straightforward and correct.

Zachery Barron, our area director

Zachery Barron, our area director

Hanging out with my fellow PNW ALEs over drinks in the lobby

Hanging out with my fellow Pacific Northwest Authorized Local Experts over drinks in the lobby. From left to right: Carol, Lisa, Don and Twanda!

My fellow Pacific Northwest ALE team!

My fellow Pacific Northwest Authorized Local Expert team!

Another amazing chandelier

One amazing chandelier

This chandelier was sparkly

This chandelier was sparkly

The chandeliers at the Red Rock Resort are really eye-catching

The chandeliers at the Red Rock Resort are really eye-catching

First panel of the day

First panel of the day on Sunday

Some words about one of my favorite clients, Gaealana Healing Arts: http://www.gaealanahealingarts.com/

Some words about my work with one of my favorite clients, Gaealana Healing Arts

http://www.gaealanahealingarts.com/

There was a nice poster about my work with Gaealana Healing Arts in Portland, Oregon near the front of the room: http://www.gaealanahealingarts.com/

2015-10-04 14.32.24

Thanks to everyone at Constant Contact for hosting such a great, inspiring event! Until #onecon2016 (in Portlandia, ok?)

The graphics were really nicely done

The graphics were really nicely done – sharp and clear – makes a big difference!

2015-10-04 13.07.58

First session on Sunday – everyone was pumped up and enthuiastic

One of the opening sessions featured Richard Israel who leads the Solution Provider Program for Constant Contact

One of the opening sessions featured Richard Israel who leads the Solution Provider Program for Constant Contact

Comfy!

Such a comfy bed – I could get used to living like this!

View from my amazing room at the Red Rock Resort

The view from my amazing room at the Red Rock Resort

#OneCon2015 in Las Vegas - Constant Contact's annual convention for solution providers

#OneCon2015 in Las Vegas – Constant Contact’s annual convention for solution providers – Thanks again! See you at #onecon2016!

Albert at #OneCon2015

See you next year!

The Eleven – June 2015: Summertime

The Eleven

Hello, and welcome to my monthly e-letter, The Eleven. This is where I have shared my latest thinking about the world and my life for the last 8 years. The newsletter goes to about 3,000 people. If this doesn’t interest you, and you’re more interested in my classes and such – please take a moment and update your profile below.

Jerry Garcia
Albert as Albert Einstein
Me, thanks to Zen Achilles

I want to talk about the classes I teach for a minute. I started by teaching classes in how to use Facebook in my living room. I loved it – I really have taken to teaching. That led to connecting up with Constant Contact 3 years ago. They like how I teach and brought me into their Authorized Local Expert program. I’m provided with content about email marketing and social media to present locally and via webinars. Generally, the ideas are sound and I add in my own special sauce derived from my personal experience and that of my clients. That has led to me knowing a whole lot about newsletters and other on-line marketing tools. Here’s my current thinking on the topic.

Please come join me for one of these classes and send your friends to me. Whether this is your world or not, everyone can use new skills and I think you’ll find my presentation style refreshing. Also, my classes offer a safe and easy opportunity to network – they are filled with small business owners who are often looking for people to hire or collaborate with. So, if you’re looking for opportunities; are considering beginning a new venture; or are curious about small business issues, come on down. Also, I have been inviting some really interesting and cool marketers into the mix. For tomorrow’s class – David Baer of Baer on Marketing will be joining me. He’s a driven and exciting guy – and makes Facebook marketing a lot clearer. Later in the month I’ll be joined by Tshombe Brown, an inspiring coach and speaker.

Music break: Click on the title above for a taste of what the Grateful Dead were doing 50 years ago. And will do again in a few weeks in their fare thee well tour. My dentist is going. My best friend from college is going. Due to climate change and ears that don’t love flying, I didn’t try for tickets, but I hope to watch some of the action via pay-per-view in Portlandia. This may also have to do with my Early Onset Grumpiness.

Life continues to be interesting. The other day my friend, James Curtis, sent me this beautiful mandolin. I’m loving playing it – click on the pic to learn more about this master luthier!

James Curtis Mandolin

Personal News: I’ve been off sugar (mostly) for the past month. That’s led to some weight loss, and Eecole tells me my body is probably a lot happier without the white devil! I’ve been doing a bunch of reading/listening/watching, lately, and I’m especially enjoying Tim Ferris’s podcasts. I’ve noticed feeling jealous when friends tell me they’re in school, so I’m making a point of spending as much time as I can studying – reading, learning Spanish and watching inspirational videos. If you have anything in this realm you’d like to recommend, please let me know. Thanks!

Meanwhile, our sunflowers are growing taller by the day. Oh, and I started teaching a co-counseling class for men. If you’re interested, let me know, we’re just getting started. We’ll meet bi-weekly for now at my place in SE Portland.

The world keeps turning and we all are doing the best we can. Me included 🙂 If you need help with something, please let me know. I could use some more connection in my life so feel free to reach back if you feel moved to. Being car-free, I’d especially love invites to get out and hike in the hills!

Take care and have a great Summer!

touch of gray, kind of suits you anyway :)
oh well a touch of gray, kind of suits you anyway 🙂

Sincerely,

Albert

What’s happening in the world of email marketing

email marketing report June 4th 2015

As I prepare for my next live class on email marketing, I thought I’d share some of what I’m seeing these days in the field. I’ve been using Constant Contact for the past 8 years to send out a monthly e-letter called The Eleven. Originally, this went out to friends and family, and then, eventually, as I got more involved in teaching email marketing, I developed a few lists for people who came to my classes who have shown interest in learning more about marketing practices.  Along the way I became a Constant Contact authorized local expert – offering regular classes on email marketing, event marketing and social media in the Pacific Northwest. By now I’ve probably spoken to about 1,000 people and my list has grown.  Here are some of the changes I’ve seen recently in the marketing world.

First of all, email is not dead, far from it. The more media attention I see social media getting, the more I’m convinced that if you actually want to succeed in reaching people in an easy and affordable manner – you want to be building an email list of interested people.  I hear people constantly talking about building a Twitter following; an Instagram following; or getting more “likes” on their Facebook fan pages. If you’re able to pay for advertising on one or more of these platforms – then, great – you may have a chance to build up your email list.  But, honestly? Unless you either have some amazing content (beautiful photos; fantastic articles; or you’re suddenly in the media limelight for some reason and something you do is going viral) I wouldn’t put that much energy into social media. I tend to think of a fan page as a good Yellow Pages ad. There it sits – if someone searches for your business they can find you. Fantastic! And then they can come to your website, or join your email list or call you. Great!  But when you post something on social media these days and you get 0.01% reach to the people who are your fans or followers – it just doesn’t seem worth it to me.

A peer asked me yesterday whether one of my fan pages, Email Marketing Guru – actually led to any new business?  I said that it used to, but even with some targeted advertising, I don’t think it’s doing me much good.  It looks good – yes, it gives me some sort of credibility that I have over 1,500 fans on a couple fan pages.  That and $1 will buy me a cup of coffee.  If one searches on “Email Marketing Portland” my fan page comes up 3rd on Google. OK, that’s probably worth something.  But honestly, I think being able to send an email out to people who have expressed interest in what I do is so much more powerful that I really shouldn’t be spending as much time on social media as I do.

In terms of email marketing, things are shifting, too. Emails are going to mobile-friendly formats. If you’re doing email marketing and you haven’t moved to a mobile-friendly template, that’s the #1 thing I’d recommend doing. Now.  Word has it that 65% of people are reading their emails (your emails!) on their mobile devices.  So, learn about mobile-friendly templates and move to one ASAP. Second, the formats for newsletters are shrinking.  I’m seeing more and more newsletters that are a banner, a couple sentences, a call to action, and that’s it.  Because these do well on phones. Because peoples’ attention spans are shrinking. So, if you haven’t tried doing a very short newsletter yet, give it a try and see what happens with your open rates and click-through rates (which are way more important, because responses to your call to action is what really counts, right?).

Thanks for reading, I think that’s a good start.  My recommendation? Stop worrying about social media and put more time into getting a robust email marketing program up and running, or strengthening what you’re already doing. If your website doesn’t have an email list sign-up form, get one. And, if you need any assistance with this, let me know. This is what I love to do – check out my Managed Care Program for an idea of the service and encouragement I offer.

Here to help.

Sincerely,

Albert Kaufman

PS – if you’d like a 2-month risk-free Constant Contact trial – click here. That’s what I use. It’s easy and worth every penny.

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