Song a Day

Get a new Song each Day

I’ve always loved music. I grew up in a house of folkies – instruments on the walls, and new albums every week. I want to share some favorite picks with you. And, I invite you to submit your favorites, too. Nothing fancy – just a new song each day. I hope you love this!

Sign up here

+ Share this link with friends https://tinyurl.com/song-a-daywithDJAlbert

cassette

If you’d like the words and lyrics to some great songs for your next campfire – start here.

Sing Those Songs A to F

Sing Those Songs G to O

Sing Those Songs P to Z

If you need someone to come lead the singalong – get in touch!  I bill myself as one of the top campfire song leaders and I might be right. Albert

Music Camps: they’re a good thing. PSGW is the best one I know of.  I have been dreaming of getting one going in Oregon. And one in Maui 🙂  One of these days!

What’s happening in the world of email marketing

email marketing report June 4th 2015

As I prepare for my next live class on email marketing, I thought I’d share some of what I’m seeing these days in the field. I’ve been using Constant Contact for the past 8 years to send out a monthly e-letter called The Eleven. Originally, this went out to friends and family, and then, eventually, as I got more involved in teaching email marketing, I developed a few lists for people who came to my classes who have shown interest in learning more about marketing practices.  Along the way I became a Constant Contact authorized local expert – offering regular classes on email marketing, event marketing and social media in the Pacific Northwest. By now I’ve probably spoken to about 1,000 people and my list has grown.  Here are some of the changes I’ve seen recently in the marketing world.

First of all, email is not dead, far from it. The more media attention I see social media getting, the more I’m convinced that if you actually want to succeed in reaching people in an easy and affordable manner – you want to be building an email list of interested people.  I hear people constantly talking about building a Twitter following; an Instagram following; or getting more “likes” on their Facebook fan pages. If you’re able to pay for advertising on one or more of these platforms – then, great – you may have a chance to build up your email list.  But, honestly? Unless you either have some amazing content (beautiful photos; fantastic articles; or you’re suddenly in the media limelight for some reason and something you do is going viral) I wouldn’t put that much energy into social media. I tend to think of a fan page as a good Yellow Pages ad. There it sits – if someone searches for your business they can find you. Fantastic! And then they can come to your website, or join your email list or call you. Great!  But when you post something on social media these days and you get 0.01% reach to the people who are your fans or followers – it just doesn’t seem worth it to me.

A peer asked me yesterday whether one of my fan pages, Email Marketing Guru – actually led to any new business?  I said that it used to, but even with some targeted advertising, I don’t think it’s doing me much good.  It looks good – yes, it gives me some sort of credibility that I have over 1,500 fans on a couple fan pages.  That and $1 will buy me a cup of coffee.  If one searches on “Email Marketing Portland” my fan page comes up 3rd on Google. OK, that’s probably worth something.  But honestly, I think being able to send an email out to people who have expressed interest in what I do is so much more powerful that I really shouldn’t be spending as much time on social media as I do.

In terms of email marketing, things are shifting, too. Emails are going to mobile-friendly formats. If you’re doing email marketing and you haven’t moved to a mobile-friendly template, that’s the #1 thing I’d recommend doing. Now.  Word has it that 65% of people are reading their emails (your emails!) on their mobile devices.  So, learn about mobile-friendly templates and move to one ASAP. Second, the formats for newsletters are shrinking.  I’m seeing more and more newsletters that are a banner, a couple sentences, a call to action, and that’s it.  Because these do well on phones. Because peoples’ attention spans are shrinking. So, if you haven’t tried doing a very short newsletter yet, give it a try and see what happens with your open rates and click-through rates (which are way more important, because responses to your call to action is what really counts, right?).

Thanks for reading, I think that’s a good start.  My recommendation? Stop worrying about social media and put more time into getting a robust email marketing program up and running, or strengthening what you’re already doing. If your website doesn’t have an email list sign-up form, get one. And, if you need any assistance with this, let me know. This is what I love to do – check out my Managed Care Program for an idea of the service and encouragement I offer.

Here to help.

Sincerely,

Albert Kaufman

PS – if you’d like a 2-month risk-free Constant Contact trial – click here. That’s what I use. It’s easy and worth every penny.

Try Constant Contact Free for 60 Days

You asked for it, The Eleven, June 2014

The Eleven, June 11, 2014

Hi there, and happy Spring into Summer! Happy 11th!  Happy Happy!

The reason I titled this Eleven with “You asked for it” is that I want to make sure you want to receive my monthly words o’ wisdom. If at any time you want to head out to greener pastures, please click on the unsubscribe link below.  We’re all overwhelmed by the amount of email that comes to us and other stimulation – so, I won’t be offended at all!  
With that said, hello!  If you’re just joining me, welcome aboard – this newsletter has been a chance for me to share with you my thinking about things political, spiritual, personal, and beyond since 2008. I often have a call to action each month.
Me: things are great. I’ve decided to take the week off and focus on my business. Thanks to Noelani, I spent some time on SEO (search engine optimization) on my website and suddenly more people are contacting me to work together. Speaking of Noelani and SEO – she’s running a special – $99 gets you 1.5 hours with her in a Portland cafe (or, probably via Skype…) to tune up your SEO. This leads me to my list of tools I’m using that I want to share with you.
Hood River

I’ve been doing some traveling for work in the last couple of months. Boise, Idaho; The Dalles, OR; Hood River, OR; and most recently, Seattle – The Emerald City. Here’s a pic of me and my team of Constant Contact Authorized Local Experts (ALEs) in front of the Wall of Gum. We did a presentation for about 100 people last week which was a lot of fun.

Our ALE Team in SEA
I shared my thinking about LinkedIn in a top 10 format. If you’d like to see my presentation, just let me know and I’ll send it to you.
What a time to be alive, eh? There is so much incredible thinking – neat projects to plug into, interesting people to meet and talk to – all matched with so much challenging news, too.
I feel lucky that I have figured out how to not be working my life away. Partially, this is due to my choice to live a frugal life (no car, generally; renting a room in a house; and I don’t shop much). And, partially this is due to my privilege – being a white, middle-class, college-educated person – definitely has helped me out of the rat race, some. I guess I also find that I don’t believe that I need to keep earning more so that I can have more. I have plenty. Just the other night I was sitting with friends on an old farmhouse porch drinking a glass of wine and watching the sunset and feeling so so rich. I hope you can find that feeling, too. If not, perhaps it’s time for you to join me for a chat and a glass of wine and a sunset 🙂
Life on the farm is kinda laid back…

All right then! I hope you’re having a great day/week/month and life. I love feedback – please tell me what you think of my newsletter and any thoughts you have about what I’m up to. 

Oh, are you hungry for salmon? My friend, Clint, is off in Alaska fishing now and has a CSF – Community Supported Fishery! Get in on an amazingly tasty deal, here

And, if you’re in Portlandia on Thursday night, June 12th – please come by Marino’s Adriatic Cafe @ 4129 SE Division to hear me play with my friend, Natalie Staggs. We’ll start at 8 pm. Save room for dessert! 

That’s it from me. 

Take care,

Albert

Upcoming Events

Campaigns That Drive Action: Feedback & Surveys and Danielle Ross on How to Attract Great Clients

Thursday, June 26, 2014, from 10:00 AM to 12:00 PM PDT

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients, or supporters. And, Danielle Ross “How to Attract a Never-Ending Stream of Ideal Clients”

Holladay Park Church of God

New Promotional Video

Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.

The Eleven – Archives

The Eleven – Archives

If you’re curious what I was thinking in the past, here’s a pretty good collection of my newsletters. Thanks, readers! You can sign up to receive The Eleven, here. It’s a collection of my thinking each month – book reviews; festival invites..

2021

March 11, 2021 – Right on time!

February 11, 2021

Happy 💖 Valentine’s Day – whether You’re single or coupled 💜

January 11, 2021 – Ringing in, Ring in the new year!

2020

December 11, 2020 – then we worked to sweep in 2 new GA Dem Senators!

November 11, 2020 – Biden Wins!

October 11, 2020 – The Voting T****** out of office Issue

September 11, 2020 – hello from Smoke City!

August 11, 2020

July 11, 2020 – UnFair issue 🙂

June 2020

May 2020 – happy birthday to me

April 2020 – Happy Earth Day

March 2020 – skipped! Pandemic begins

February 2020

January 2020

2019

December 2019 – Review of my cross-country trip by car

November 2019 – Happy Singles Day 2019

October 2019

September 2019 – Idea: Issues vs. Candidates as a way to be politically involved

August 2019 – Summer Festival and WDS reviews for 2019

June 2019

May 2019 – Happy Birthday edition

March 2019

February 2019

January 11, 2019 – Using Nextdoor.com to create a group of local friends. Banning leaf blowers.

2018

December 11, 2018

November 11, 2018

October 11, 2018

September 11, 2018

August 11, 2018 – Skipped due to Summer fun

July 11, 2018

June 11, 2018

May 11, 2018 (my birthday, yeah!) – I turned 57 this year

April 11, 2018  – Bringing It

March 17, 2018 – St. Patty’s version

February 14, 2018 – Valentine’s Day

January 11, 2018

2017

December 11, 2017
11.11.17
October 11, 2017
September 11, 2017
July 11, 2017
June 11, 2017
May 11, 2017
April 11, 2017
February 11, 2017
January 11, 2017

2016

December 11, 2016 – Down elevator – Satvic Diet

November 11, 2016
October 11, 2016
September 11, 2016
August 11, 2016
July 11, 2016
May 11, 2016
April 11, 2016
March 11, 2016
February 11, 2016
January 11, 2016

2015

December 11, 2015
November 11, 2015
10.31.15 – half-time show
October 11, 2015
September 11, 2015
August 11, 2015
July 11, 2015
June 11, 2015
May 11, 2015
April 11, 2015
March 11, 2015
February 11, 2015
January 11, 2015

2014

December 11, 2014
November 11, 2014
10.30.2014 – All about the Face (about the vote app)
October 11, 2014
September 11, 2014 – Back from my last Burn
August 11, 2014
July 11, 2014
May 11, 2014
Earth Day 2014
April 11, 2014
March 11, 2014
February 11, 2014
January 11, 2014

December 12, 2013
November 11, 2013
October 11, 2013
September 11, 2013
August 11, 2013
July 11, 2013
June 11, 2013
May 11, 2013
April 11, 2013
March 11, 2013
February 11, 2013
January 11, 2013

December 11, 2012
November 11, 2012
October 11, 2012
September 11, 2012
August 11, 2012
July 11, 2012
June 11, 2012
May 11, 2012
April 11, 2012

March 2012 – 3.11.12 March 2012
February 2012 – 2.11.12 Val Day 2012
January 2012 – 1.11.12 Happy New Year!
December 2011 – 12.11.11 Year in Review
November 2011 – 11.11.11
October 2011 – My friend Amira and approaching 11.11.11
September 2011 – Back from the Burn, 2011 – 9/11/2011 
August 2011 – Do something big, NOW!- 8/11/2011 
July 2011 – Do something big, NOW! – 7/11/2011 
June 2011 – Birthday re-cap, revolutionary articles – 6/11/2011 
April 2011 – 4/27/2011 – Life through the facebook fan page
3/11/2011 – 3/11/2011 – March Forth, March 2011’s 11!
2/11/2011 – 2/11/2011 – Valentine’s 11!
1/11/2011 – 1/11/2011 – Prospero Ano Nuevo!
12/11/2010 – 12/11/2010 – End of 2010 – Happy Hannukah!
11/11/2010 – 11/11/2010 – Kaufman’s 50th
Oct 2010 – Oct 2010 – Register to Vote, Voting Party, Election 2010
Sept 2010 – Sept 2010 – back from the Burn
August 2010 – August 2010 – Variety Pack and Beloved write-up
July 2010 – July 2010
June 2010 – June 2010
May 2010 – May 2010 Birthday Email
April 2010 – April 2010: DC Visit Re-cap
March 2010 – March 2010 – Tulips and Dafodils edition
February 2010 – February 2010 – Smoothie Recipe
December 2009 December 2009
November 2009 – November 2009
October 2009 – October 2009
August 2009 – August 2009
Summer 2009 e-letter – Summer from Albertideation
Happy Earth Day e-letter for April 09 – Happy Earth Day 09
The Eleven for March 09, – The Eleven
The Eleven for January 09, – The Eleven
The Eleven for December 08, – The Eleven
The Eleven for November 08, – The Eleven

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