Your Likeable Email Marketing Expert
Give this a try and see what you think. Then, add that into your own list-building mix. You can make a sign; put it on your business card and get clever about how to use this process. Enjoy! Get started here.
Here is information about various Email Marketing Service providers. Most of these have many of the same features – and some are easier to use than others. Once you’ve picked one and want to get started, check out my many articles on how to build your list and training videos, too.
Constant Contact – These folks are excellent. Possibly the most expensive in this category, but you also get a lot for what you pay for. Great support. If you want to work together, it’s likely we’ll be using Constant Contact 🙂
Robly – A less expensive alternative to Constant Contact with some interesting features I haven’t seen anywhere – NextGen – which allows a user to re-send a newsletter to those who haven’t opened it yet. Robly AI – which tracks when recipients have received an email in the past and then sends it again at that time is also pretty cool. These alone make this service worth a look.
Aweber – I’ve used Aweber in the past. I have a number of clients who’ve switched to it in the past. I think mostly because of the action-based triggers it offers. My experience is that it is not nearly as user-friendly for beginner users – I’d love to hear about your experience if you use Aweber.
Getresponse – This is one you hear about a lot – I’ll write here more as I learn more about this solution
Mailchimp – You get what you don’t pay for. I’ve written an article about why I think it does not make sense to use Mailchimp. That said – it’s way better than using nothing – and I hope you have success if you go this route.
Active Campaign
Vertical Response
Here is my FAQ as of 4.8.25 – if you have a question, please contact me.
Q: Can you help me market my business on Facebook?
A: That is not my focus these days. Here’s why. If you’d like to market more effectively, try email marketing. That I can help you with.
Q: Will you post my event on your timeline? Will you like my business/fan page? Will you contribute to my fundraiser or help spread the word about it?
A: I get asked this one many times a day and I can’t do it all, sorry. That said – if I am attending your event I’ll likely be happy to spread the word about it and invite friends. If I like your project/fundraiser, I’ll probably donate at least $11 to it.
Q: How about Instagram?
A: Even more problematic. That said, my next door neighbor has built a great following using Instagram – anything is possible! The main thing seems to be jumping in and staying active with it. If you have the time and energy – go for it! Come follow me! And I’ll follow you back!
Q: Where can I go for SEO help?
A: I advise people to teach themselves some via Google. Then, if you want to hire an expert I can recommend someone!
Q: How about WordPress/SquareSpace/Weebly – what do you recommend?
A: Personally, I’ve chosen WordPress. In terms of learning that or how to use other tools, there are a ton of online tutorials. I would start there if you’re thinking about doing things yourself. So much of the technology is plug-and-play these days. But if you want a hand in this area – ask me @ albert@albertideation.com and I’ll refer you to someone.
Q: Twitter?
A: I recommend keeping your distance from this platform at this point.
Q: LinkedIn?
A: I don’t recommend people spend a lot of time trying to market their businesses via LinkedIn. Alignable? That’s another story.
Carlton Ward and Albert Kaufman – Beloved Festival 2017
Hi there. Below is an outline of my recent work history and how I like to work with people/organizations in 2019. Here’s how I roll.
I started this phase of my online marketing guru work life in 2008 by teaching people how to use Facebook in small classes in my living room. That led to teaching email marketing using Constant Contact for the past 11 years. I’ve been holding regular classes and webinars during this time – many are available as training videos here.
I have been keeping up with social media trends, but really my main focus now is getting people’s email lists and email marketing set up and running. There are many ways to market online, but the simplest and most effective form I’ve found (and one where you are the owner of your data) is building an email list and sending out regular news to those interested in what you have to say or sell.
If that sounds useful, take a look at my page called Working Together. There you’ll find a short process where you can get things started. If you need a hand with that process or the steps afterwards, please get in touch via my contact form and we can take it from there. If you want to ask me questions about social media, WordPress, SEO, or the plethora of other ways to market oneself, see my Frequently Asked Questions page.
If you’re interested in an Albert Does it for Me/Us solution, also reach out via my Contact form and give me an idea of your project, scope, and budget. Thanks!
As always, I’m open to feedback about this post or anything else on this site. Feel free to leave me a comment below!
Here’s to your business and life success!
—Albert Kaufman, Albertideation, Portland, Oregon
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Ed: Also sent this out on 2.20.18
Everyone loves to celebrate their birthday. You can bring a smile to the face of your friends, family, clients, and customers by sending them an email on their birthday. In this 13-minute tutorial, I describe how this process works. Let me know if you have any questions – Albert Kaufman – albert@albertideation.com
You can also join my birthday list, here. Don’t forget to fill out the birth date field!
Happy Birthday,
Albert
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