3 Great Reasons to have a Personal Newsletter for Friends and Family

Starting a Friends and Family Newsletter

friendsandfamilyI’ve been using email to send out a newsletter to my friends and family for the past 16 years. The response has been fantastic and it’s made me a believer in taking the time to send word to your personal network on a regular basis. Here are my three top reasons why I think this makes sense.

1. You have a personal life and telling people that care about you what is going on for you leads to their having a greater understanding of your life, hopes, and dreams.  Once friends and family know more about what you’re up to – they can get behind any effort you’re making.  For instance, I had an idea a couple of years ago called Farm My Yard. It’s an effort to match up homeowners and urban farmers who live nearby. I’ve been mentioning this idea and dreaming it into existence for the past couple of years, and now that it’s starting to take off the people I’ve told are some of the effort’s greatest boosters.  And, of course, Farm My Yard has a newsletter sign-up form on the website 🙂

2. The feedback. We all want to know how we’re doing. When I send my newsletter out, I always ask for feedback. Over the years it feels like people take turns writing back with their thoughts, suggestions, and mentions of how they might be facing the same challenges and their solutions for making their way through.  Sometimes it’s just an “atta boy”, but some friends have deepened our relationship by sharing their thinking and real offers of help.

3. Referrals.  By telling my friends and family what I’m up to in my business life, they then know something about how I make a living – teaching email marketing, and social media, and helping small businesses boost their marketing efforts. I have become known in my personal world as THE guy who does that. This has led to friends referring their friends who need business support. I generally don’t ask my friends and family directly for support, but their knowledge of my business helps me in various ways. For instance, when we come together for various gatherings, the conversations often start at a greater depth because they’ve been following my life and are somewhat caught up with my progress. Instead of “what’s new“, the conversations more often start with “Hey, I remember you mentioning that you lead street tree planting efforts” – any idea of how we can get that going in my neck of the woods?”

As with any email newsletter, you want to follow the basic rules of thumb – keeping the newsletter brief; having a great subject line; putting the call to action towards the top, and using graphics and links sparingly.  If you invite your friends and family to write back about what has moved them about what you’ve written, they often will – and, I promise, this feedback will be interesting and possibly useful.

If you ever need encouragement on trying this out, feel free to get in touch. If you’d like to receive my friends & family monthly email (The Eleven), you can sign up for it here.

You can do this, and I truly believe it will lead to great things!

The Eleven Archives

Thanks to Yehudah for this article from May 2024 on Kinkeeping!

And a cool TikTok on the subject.

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Cool your roof/house/planet by painting it white with Kool Seal

Paint your roof whiteCool your roof/house/planet

I’ve been having a conversation about roof cooling products (yes, I know solar is coming, etc..) – and, in the meantime – one can paint the roof with this or something like it. Please consider if you are having roof work done.

Here are some more comments on this from Mark Lakeman, one of the founders of The City Repair Project and a personal local hero of mine.  

1. I spray painted two roofs this summer, took an hour and a half for one, two and a half for the other….immediate 35 degree reduction on the second floor !!

2. Pressure wash and sweep first! The paint needs no primer, but it does need two coats. Best to do first coat without trying too hard, because the porous roof just tries to soak it in. The second coat is when you care about about even coverage, but it freaking WORKS !!!!

3. The product is available at Sherwin Williams, called “Kool Roof”, latex, will extend the life of your dark roof by many years of you do it soon enough, before the old roof wears too far.. This could easily become a new business line for house painters or anyone who has the equipment for such + it doesn’t involve replacing a roof – just painting it (I know, not an easy task).

———–

Maria: What’s it made out of? Will it pollute the run off when the rains come?

Mark: Good question Maria. It should be much less toxic than the petroleum-based composite shingles that it covers. Of course composite shingles shed petroleum as well as fiberglass. On the other hand this latex paint Shields and caps that stuff and according to my biologist neighbor is relatively innocuous when it goes into the ground or even gets to a stream. The best thing about this is that it can extend the life of an otherwise dark roof by many years, which is really great for the Earth

Mark Lakeman Albert, one of the least reported stories of the Obama Administration is that he appointed dr. David Chang to be head of the Environmental Protection Agency. In his first week in office David Chang called for the country to paint roofs and South walls white. As I recall, he said then that we could reduce the urban thermal Mass contribution to heating the planet to pre 19th century levels if we did this. Of course the media did not help by not reporting it, which is why we’re talking about it now and not then

Mark Lakeman About solar panels versus white roofs, I don’t think that they are mutually exclusive at all. Solar panels don’t tend to take up your entire roof surface, sometimes only a small portion. In fact you can paint your roof white right now and then install your panels later. Best, order your roof to be white when you first get it and use metal roofing because that is the best choice for many reasons. Metal roofs last the longest, are virtually permanent, or require no maintenance, and ultimately are recyclable anyway. You can’t lose with metal roofs, better in every respect. Besides the lower initial cost of tab roofing, it has few other advantages. You’re buying garbage that is bad for your planet and your babies.

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Just cause – this got too interesting 🙂 My friend Joe in Port Townsend is a genius, so it’s fun to read what he has to say :

Joe: IMHO it is pretty good stuff. The major issue is that the way asphalt tar based roofing works is that it constantly reseals that gaps that form from expansion and contraction due to temp changes, by heating above the softening point of the asphalt. Defeating that mechanism, if you make the surface of your roof substantially cool, certainly invites leaks.
I ended up using a different product that I like better called SnowRoof that goes on in 2 applications, a basecoat primer and a topcoat. Brilliant engineering IMHO: it rolls on and then changes color pretty dramatically when it cures, which makes it VERY easy to see if you have adequate thickness.

Mark: Joe, I respectfully engage in a conversation with you about this issue. The conclusion you draw about inviting leaks is actually why we advocate for changing the color of a roof. I don’t mean to be argumentative because you may have a very good point, however when you paint the roof white it tends to stop the expansion and contraction affect that you mentioned. This is considered a good thing because expanding and Contracting breaks down the shingle. By keeping it one color it simply doesn’t expand and contract nearly as much if at all. You say that creates leaks, I say that it prevents them. It would be good to find literature that actually suggest that it encourages leaks, because that does not seem logical to me. Also the latex is a flexible seal so it Shields the surface of the shingle. Although I respect what you are saying, I would be very surprised if we have leaks in this old roof of ours that we’ve just painted for another decade

Joe: if it prevented expansion and contraction that would be a VERY different situation. It does not. The range of temps and the differential thermal expansion of materials used matters. The question is how much reduction you actually achieve, at both ends.
Plenty of research on the interior temperature of different color automobiles. I have lived under several colors of roof in the past, including gray, white and reflective (aluminized). I suppose I should go measure the temps of the skin of my car and the aluminum truck utility boxes and my white cargo trailer that are all parked within a feet of one another and post that here and you can calculate the differential expansion for roofing materials.
I am an empiricist and I measure shit, and built test fixtures, when in doubt. I have done a lot of research into the infrared emissivity of different colors, that was required because I could not find published relevant research.
I made a series of “patchwork” ripstop sleeping bags trying to find what color could go coldest w/o emitting IR to the point where it cooled the surface below the dew point (inside surface or outside surface) and started condensing. The reason people use elastomer roof treatments is to address thermal expansion, which is an issue any time you have penetrations in your membrane. Standing seam metal roofing was developed in an effort to address the leaks.
I am willing to wager that an attic fan can have a lot more impact than a bunch of white paint, But we ought to stop blathering and do the math, We do not need to find peer reviewed papers to evaluate stuff we can do with 5th grade arithmetic.

Fluke IR thermometers, here we come. Surface Temp readings will be added in a few minutes.

Please share this post – thanks! 

Social Media is Many Things to Many People

The many faces of social media

The more I use social media over the years the more convinced I am that it is very hard to say exactly what it is. There are various platforms and these are often hard to explain simply. I’ve been training people on how to use social media platforms like Facebook, Twitter, LinkedIn, and others for about 11 years (in 2019).

I first started out by teaching classes in my living room – mainly – how does one use Facebook – personal pages vs. business pages + netiquette – how to be in those places and look like you have a cleu. As the various platforms have expanded their feature sets and made things a bit more difficult for businesses to reach their fans how people use them has changed.  Here are some of the new uses that I am experiencing and seeing in the field.

1. Some people are just using the systems as a messaging system – an example would be FB messenger. I note that I am having more and more personal “email-like” interactions via FB messenger than in the past. FB messenger seems to be replacing email in terms of personal connections/conversations in my world.

2. People pick their platforms and stick with them. I know a number of people who are mainly on one platform and that’s it. My next-door neighbor runs an Instagram page for his crystal business.  He’s up to 142K followers. I encouraged him to get going with email marketing – and he has, but really, he’s having so much success and fun with Instagram.. that he’s pretty happy with that one platform. Personally, I don’t recommend having all your eggs in one basket (ie, make sure to be list-building – that’s yours…) – but I see this across the board. People who are mainly on Twitter or FB – find a home and stay there.

3. Then, there’s how one spends their time on FB. I used to spend much more time on the newsfeed – and I’m sure many still do. But ever since I discovered Friends’ Lists and how to segment my friends + see all the posts of those who I most want to follow/learn from.. that has changed my FB experience dramatically. I also am using FB much more to network with others and connect around business topics in relevant groups. Active business or interest groups have changed my thinking about how a small, dedicated group of people can come together for a common purpose and really elevate everyone’s experience.

I’ve been looking for more insight into where people delve into how these prominent tools/platforms are being used – in non-obvious ways, but have not really found what I’m looking for. So, I’ll try putting out my own thinking on the topic and see how that goes.

Do you use social media in a way that you think was not intended by the creators?  Please share below!

Have a great Summer – Albert Kaufman, Albertideation, Portland, Oregon, The United States

PS – Please join my email list. I have a few different projects I’m working on and I’d love you along for the ride!

Pickathon 2017

Pickathon 2017
Pickathon

Here’s my note to Pickathon: (General Questions info@pickathon.com) – regarding the noise levels at this past weekend’s festival – and some commentary from friends on FB. FYI – Trade Up Music in Portland sells a variety of earplugs.

“Hey there, I had some great moments this year at Pickathon. I go to a lot of festivals – and I often write about them. Unfortunately, I am really upset about the sound level for most of the music this weekend.

I had to leave the venue early each evening and seek refuge somewhere else because things just got too loud. As someone who has attended a lot of festivals – I get it – loud music = fun, and freedom. But the incessant level of 11 at Pickathon was not fun for me. I’m 56, I’m getting tinnitus (ringing in the ears), and I’m also a big fan of great, live music. I think you probably had some really good acts this weekend, and I certainly got my fill of some of them at the Woods stage. But once the levels went up there, I was out of luck.

Here’s an article I wrote on the topic a few years back. If I’m to return to Pickathon, I’ll need some reassurance that the head cheeses have thought this through and make an effort to change things.

This was my first time back to Pickathon in 10 years (or so) – I think I was there for the first one at Pendarvis Farm. I really enjoyed so much about the festival – I’ll be writing a review which I will share with you if you’re interested. But the noise level made my appreciation sort of moot, because I couldn’t stay around. Thanks for listening. Please include a question about sound volume level when you ask people about their experience.

Mine – overall was awesome, except for the sound level. (fyi, think of the children – the levels they’re being exposed to is not safe…)

 Comments

Jaci LaVon Roe My mama has some hearing loss. She just went to some live music she was looking forward to and it was blasted too loud. She couldn’t even make out the words of the singer. It does not need to be so loud and for me it’s not fun and free when it’s like that, it hurts the senses. People need to give feedback about this because it’s a common complaint.

Albert Kaufman Thank you. It’s like they take a delicious ice cream cone and pour dirt on it.

Jaci LaVon Roe Yep. I’ve had that experience too, but certainly for people who already have some damage or loss, they/we still deserve to actually Hear and Enjoy the artists performance, especially paying good money for it. Mutual support needed.

Kristi Hart Excellent point, Albert. I notice this every time I go to a movie theater… as soon as it starts, I wish I’d rented a movie at home instead. Thanks for speaking up! I will join you in adding my comments on this topic to event feedback.

Albert Kaufman sadly, I think Eclipse will be more of the same and I think I’m going to sell my ticket.

Kristi Hart Albert Kaufman  you’re probably right. Maybe worth mentioning to the organizers/Symbiosis, to ask if they’ve considered volume levels in their planning?

James Hanley I have to wear earplugs at shows these days.

Eileen Snow Not to oversimplify the issue or problem….. What about using some earplugs that take the sound level to a level that works for you? I see a ton of live music, and various friends use them and tell me they come in all configurations to make one comfortable and able to fully enjoy. Highly recommend keeping a pair that works for you tucked I to your pocket! It’s a good way to be sure you don’t have to leave if things get too loud….

Albert Kaufman Yes. for me – great solution. For the slew of kids/teenagers/people with no clue… it’s not a great solution. And, we’d just all do a lot better to actually hear the music with the right volume.

Eileen Snow I hear you (figuratively)— but also want to impress that sometimes, I want to feel the power in really loud acoustics. Maybe the solution is some sort of warning about the dcb level to be expected at certain shows (fair warning), so that we can all be informed and choose to participate or not (or use earplugs or not)? Not sure that would take care of the younger set who think their hearing is invincible…..

Erin Townsend The problem there is that when you’re up the hill camping above Woods Stage, it’s still too loud at your campground, or when you’re eating at the wonderful food court, it’s still too loud there from Main Stage. No escape. You can’t just choose not to attend the show.

Erin Townsend Great suggestion, nonetheless, it just may not apply in this case.

Albert Kaufman Erin: General Questions info@pickathon.com When emailing “info” please be patient with a reply. We’re a small staff and we receive a high volume of email every day.

Mike Meyer Cranking up old time music in the wilderness makes no sense to me. Alot of other Pickathon things don’t resonate with me either. I find way better acts, more of a community ethos, all for less $ at other events throughout the summer…

Albert Kaufman wow, if you’re saying that then … I’m really worried. And, add me to your newsletter, please.

Albert Kaufman And, any ideas on how to get these festival organizers to listen on this issue would be appreciated. I wish they’d all travel to the Vancouver Folk Music Festival to see how it can be done.

Marian Spadone Thanks, Albert. This is important and it’s kind of stunning to me how sound pollution and subsequent hearing loss aren’t more of a topic of awareness. I use earplugs at the movies these days almost all the time, and haven’t been to a concert in a while, partly because of this. (though I do use earplugs when hearing music too…) Even concerts billed as ‘acoustic’ are amplified. weird…

Megan Ruby Richards I was just researching a good pair of acoustic ear plugs to bring to symbiosis eclipse 
currently hear ringing in my ears, I can’t remember when that started! 

Albert Kaufman oh, I’m so sorry. I’m 56! I know it’s probably not age dependent, but tinnitus so far sucks sucks sucks. take care of those ears, dear. Sanderson Safety Supply Co is a good place to go for ear protection.

Mike Oxborrow Albert Kaufman Music stores stock them!

Aaron Overstreet I bring Isolator brand earplugs with me everywhere. They retain the quality of the music and don’t make it muddy like foam plugs.

Albert Kaufman cool. Thank you. I suspect I need to get some of these quick.

Matthew Mathis “Thanks for listening”! 
Anne Jones Sorry pickathon sounds like a yawn o Rama to me. 
Albert Kaufman It could have been a lot better (for me, at least) if the sound had been less oppressive. And, there’s lots of variety out here…

Dandelion Mae I agree with you Albert! I have hearing loss and struggle with the same issues. It’s just not enjoyable. The thing that gets me about it though is that even if you don’t have hearing issues, noise at that volume isn’t good for your ears; it’s just not.

Carolyn Stuart let’s include ALL amplified music events!!( if you need the vibration just ask someone to shake you?)
Hank Payne I’m sharing this because it is something that is affecting many of us. Its not just the “super bass car audio” any more. Audio intrusions and pollution comes from everywhere these days.

Howard Patterson My theory is that the music is so loud because the sound engineers have been turning it up to eleven for so long that they are significantly hearing impaired, and don’t understand how loud it actually is.

Albert Kaufman you’re onto something. that’s why I love me a live marching band!

Eric Fair-Layman I think it’s peer pressure

Lisa Wittenberg Hillyard Sound meters are now available for free on our phones. The decibel number of 85 is the level where professional conversations can happen about turning down the volume.

Noise cancelling headphones are available now. I am waiting for noise cancelling ear buds.

Albert Kaufman yeah – all well and good for the informed, but kids, teens, and most adults aren’t going to know what to do about this issue – at least I’m not seeing a huge awareness around it…

Albert Kaufman hello festival producers!!!

Albert Kaufman General Questions info@pickathon.com When emailing “info” please be patient with a reply. We’re a small staff and we receive a high volume of email every day.

Diyo McIlhatton A friend saw Ed Sheeran at Moda center the other night. He said it was very loud too.

Jack Baikoff I got myself a pair of special earplugs that are designed to not distort the music. They are somewhat pricey but are well worth it.

Eric Fair-Layman What kind?

Eric Fair-Layman I agree Albert although I am so used to it I didn’t think about it. Thanks for bringing this up. I also agree that it is a great festival otherwise.

Erin Townsend Thank you, Albert– i didnt go this year after volunteering the last 6. last year i left in a terrible mood Sunday night from anxiety caused by over stumilation that afternoon. There is now nowhere to get away to for a moment and escape the noise. when Ty Segall played mainstage last year on Sunday afternoon it was so loud i could still hear it from the Galaxy Barn beer garden. i could hear both bands at once and couldn’t focus on anything. people kept looking at me like i was crazy but it was TOO LOUD.

Albert Kaufman Agreed. General Questions info@pickathon.com When emailing “info” please be patient with a reply. We’re a small staff and we receive a high volume of email every day.

 

8.24.17 – I’ve shared my concerns with Pickathon and they seem to have heard me. I’ve also picked up some ear protection at Trade Up Music which I brought to the Beloved Festival and that seemed to make a difference.
8.23.19 – I learned about Hearrings – example below and they have a lot of kinds.
Hearrings

 

The Eleven – 7.11.17 The Oregon Country Fair (OCF) Revue

Greetings!

Happy 11th. I just returned from the Oregon Country Faire (OCF) and I can still feel the dust in and on me. Fairy dust. Dust of connection – dust of love. OCF is one of the most special events I participate in – it’s a chance to watch a group of humans growing; changing; aging; celebrating and coming together as a large village. I see a lot of the same faces year after year and one of my joys is spending the day wandering aimlessly until I meet a friend or make a new one. Here are some highlights from his year:

1. The little girl (3) who decided I was the right person to play a game of “fall into/onto Albert” – and her parents who graciously allowed it to unfold beautifully.

2. Hours spent in the Ritz (pictured below) – a collection of showers, saunas, a glorious fire pit and often live music – the large collection of naked people – singing together in the sauna; wandering the big open area and standing laughing in the sunshine – it’s a highlight of every day at the Fair for me. It’s also the perfect place to share village news.
3. My pals at Camp It doesn’t Matterhorn: a wonderful gaggle who come together each year to help my friend Marcia Wiley build and run a great booth at the Fair: Wileyware, booth L12.
4. Serendipity; amazing food; laughter; staying up late; trying new things; giving and getting lots of touch (this year I brought my massage table – a definite PLUS!); playing music at Otter Camp; dancing to music at nearby late night music happenings; James; fair magic; the guy who approached me with a big hug – mistaking me for someone he thought he knew and then, after some conversation inviting me back to his camp for a cold beer on tap in the middle of the woods; natural bug spray; the amazing crafts at Fair – WOW! – seeing some of my clients ‘ booths and hanging out with them; great food! – quieter music along the pathways; hanging out with friends on the sweep crew; the many ideas that came to me about how to live life fully. Getting to a place of a really quiet mind on Saturday – that was pretty interesting. Here’s a little taste via video…
5. We have a group of teens in our camp from out of town (Seattle). I met another group of Fair kids who knew their way around and sent them as a gift to our booth to take our teens out – that was a fun match-making 🙂 – watching said group walk arm in arm – giggling, back into the Fair about 5 hours after I’d set this match in motion.
It’s important that we have these gatherings and this year’s Fair felt very important for this community. Partially to re-group given the current political climate… It’s a group that comes together to make magic. To teach each other life skills. To pass along the skills that we have around communication; organization; kindness; and long-term relationships – and practice them. And MAKE MISTAKES!
This Fair taught me once again that you just can’t help make mistakes when you are trying new things and pushing past your comfort zone. It’s just about impossible when you’re surrounded by so many people and various depths/types of relationships – not to make mistakes. I think that’s one of the challenges in our society – that’s it’s somewhat easy and safe to stay in one’s cocoon – stay behind the laptop; stay in one’s life and just get by. The Fair invites us to get out of our comfort zones (it’s probably closer to how people who live in villages live) – it presents us with the opportunity to make and test out new connections rapidly. As that’s happening we all get stressed and balls drop and balls are juggled exquisitely, too! This is how we learn. I did my fair share of magic and messes this year and I look forward to coming back next year to do it all again.
I feel so grateful and thankful that the Oregon Country Fair exists. Thank you wise and wonderful Eugenians (mostly) who spend countless hours, blood, sweat, tears, and money to make this available to people. As I heard on the path a number of times – Oregon Country Fair forever!
I received good advice from friends at the Fair to put it out to my community that I am single and seeking a partner. Here’s my OKC profile – if you know someone you think I’d be a fit with, please let me know!
Happy 11th!  Happy Summer!
Love,
Albert
Albert

2023 Write-up.