The Power of Your Many Inboxes

one in a million inboxesInboxes

Since the start of 2016 I’ve taught a class called The Power of the Inbox as part of Constant Contact’s celebration of having trained over 1 million people since they opened their doors. These classes focus on the value of email marketing and how to do it right. Some of the main points are getting a great subject line going; using mobile-friendly templates; sending from a recognizable email address – and so much more. To see a video of the class as a webinar, click here. Something interesting occurred to me as I’ve been teaching this class – the rise of the importance of your other inboxes! Email remains the key way to reach customers, clients, friends and family, and it turns out, you can’t neglect the communications coming via your Facebook, LinkedIn and Twitter messaging systems (to name just 3).

A client, Gregg Harris (of Rooseveltpdx – a fantastic terrarium store on 44th and Hawthorne in Portland, Oregon, which made my top 11 list for 2015) said to me the other day “Albert, people are expecting me to respond to their communications on Facebook“. I am so fully busy in the on-line world that I’ve just taken it for granted that messages that come in via various platforms are “like” email, and so should be treated as such.  But, like Gregg, I tend to let many of those messages languish for days – especially messages from Twitter and LinkedIn.  I’m on Facebook so much that I tend to use their messenger at about the same rate of response as email, but Gregg’s woken me up to how I should be treating all on-line communications. And there’s a simple solution – notifications.

Within each social network is a way to be notified (via email, of course) when a message has come into your account. My recommendation would be to turn on any direct messages you get via Facebook, LinkedIn and Twitter and see if any business or important information is coming your way.  I’ll do the same and I’ll keep you posted what I learn. Timing is often important in this instant gratification world. If a request for your services comes in through a channel you’re not monitoring, you may miss something important.  Let me know what you think in the comments below. Thanks for reading. Albert

Can you spot the fish?

Can you spot the fish?

Constant Contact Tutorial

Constant Contact Tutorial

I’ve been teaching people how to use Constant Contact and email marketing for years. If you’d like to get started – sign up for a free trial account and then follow this step by step tutorial.  At the end of the tutorial I also give a few cool tips on how to use Facebook and LinkedIn that you may never have heard before.  If you have any questions, please get in touch – I’m here to help!

If you already use Constant Contact, please join my Managed Care Program. Every Constant Contact user gets a Solution Provider to work with and I’d love to be yours.  This tutorial will probably teach you something you don’t know yet, too – so check it out and let me know what you think!

Take care and happy email marketing!

Yours, Albert Kaufman

Time to go!

I visited the Red Rock Resort in October 2015 to learn the latest from Constant Contact!

 

 

OneCon 2015

Takeaways from OneCon2015

I attended Constant Contact’s OneCon in Las Vegas from October 4-6th, 2015. This time I was much better prepared to take advantage of all that was on offer – great keynote sessions; product updates; panels; and lots of time for networking. I learned a ton – some is evident through the pictures and captions below, but some will have to wait until I gather my notes and go a bit deeper. I think one of my main take-aways was that I’m on the right track. Listening to email marketing expert/guru, Michael Katz talk a couple times, reminded me that I’m doing a lot of what he does – and what he does works. He’s himself. He tells stories. He has a relaxed take on things – very refreshing in the world of business. And, he’s a solopreneur, just like me!

I also have been moving to a more philosophical take on what I do. Reviewing the situation… And, I think I’m figuring out a way forward that works for me. Working with great clients who are doing interesting things and taking the time to get things right. I’m not rushing and I’m being more careful and considerate as I go. And, what a great bunch of people I’ve decided to join up with (both within Constant Contact and my current client mix). I’m more convinced by this year’s OneCon that email marketing is THE way forward for small businesses who want to reach their audiences in an easy and inexpensive and REPEATABLE way. Hearing peoples’ challenges in quantifying value from social media was refreshing. Here are some photos and some ideas – enjoy! Your feedback (a gift, thanks Ron Cates for reminding us of that) is welcome in the comments section, below.

If you’d like to get started working together, start by signing up for a Constant Contact account. As one longtime solution provider clearly stated: “If you don’t have $20/mo. to spend on marketing, you’re not really in business”. Take yourself and your efforts seriously and invest in email marketing!

Brandon Klayton of Conscious Commerce in Canada. One of my mentors. Learn more about him here: http://www.cc94.com/

On the left: Brandon Klayton of Conscious Commerce in Canada. One of my mentors. Learn more about him here: http://www.cc94.com/

A brilliant panel about ways to make what we do pay off

A brilliant panel about ways to make what we do pay off

All of the new features delivered this year. I'm going to do a blog post just on this slide. Or, perhaps a short video. Next week, I promise!

New Constant Contact features delivered this year. I’m going to do a blog post on this slide. (Can you say AUTORESPONDERS?) Or, perhaps a short video. Next week, I promise!

Constant Contact making a point by turning off the screen for a moment (clever!)

Constant Contact making a point by turning off the screen for a moment (clever!)

More brilliance from experts on client relations

More brilliance from experts on client relations. Michael Katz, moderating.

A great panel with Michael Katz discussing good clients and how to keep them. Bad clients and how to fire them :)

A great panel with Michael Katz discussing good clients and how to keep them. Bad clients and how to fire them 🙂

2015-10-05 14.36.58

This was a slide shared by Michael Katz that outlines his strategy for running his business. I think I’m going to move towards this model. Lunch, anyone?

Close-up of donut!

Close-up of donut! Who is in your network?

Great info presented clearly.

Great info presented clearly by Michael Katz.

Michael Katz. Simply. The. Best. Here's what I wrote to the Solution Providers post event: Also, one person who continues to inspire me is Michael Katz. Maybe it’s the way he wears his heart on his sleeve. Maybe it’s the fun stories that are always teaching me something. Whatever it is, if you’re not on his email list, join it and you’ll soon see what I’m talking about. If we all did more of what he does, the world would be a better place (and you’d find those clients you wish you had :) http://bluepenguindevelopment.com/ I also like his “Today I…” series… You can sign up for it, here. http://thetodayiblog.com/

Michael Katz. Simply. The. Best. This is one person who continues to inspire me day in and day out. Maybe it’s the way he wears his heart on his sleeve. Maybe it’s the fun stories that are always teaching me something. Whatever it is, if you’re not on his email list, join it and you’ll soon see what I’m talking about. If we all did more of what he does, the world would be a better place (and you’d find those clients you wish you had 🙂 http://bluepenguindevelopment.com/ I also like his “Today I…” series… You can sign up for it, here. http://thetodayiblog.com/

Corissa St. Laurent, Carol Infranca, Don Richardson, Debbie Rinckey and Kathy Day. My fellow PNW ALEs (and Corissa, my Regional Development Director for Constant Contact)

Corissa St. Laurent, Carol Infranca, Don Richardson, Debbie Rinckey and Kathy Day. My fellow PNW ALEs (and Corissa, my Regional Development Director for Constant Contact)

The Team from the Pacific Northwest: L to R: Twanda, Carol, Moi, Debbie, Lisa, Kathy, Don and Corissa

The Team from the Pacific Northwest: L to R: Twanda, Carol, Moi, Debbie, Lisa, Kathy, Don and Corissa

Corissa & Stuart Atkins

Corissa St. Laurent & Stuart Atkins

Ron Cates, fellow ALE - Don Richardson, and Gail Goodman, the CEO of Constant Contact. learn more about Don @ http://www.digitalpopcorn.net/

Ron Cates (watch for him on the stand-up circuit, btw), fellow ALE – Don Richardson, and Gail Goodman, the CEO of Constant Contact. learn more about Don @ http://www.digitalpopcorn.net/

It was gray and rainy... wait, it's not Portland! you can tell by the palm trees. But we did have flash flood warnings on Saturday night!

It was gray and rainy… wait, it’s not Portland! you can tell by the palm trees. We had flash flood warnings on Saturday night!

Marsha Pearson a fellow ALE from Philadelphia. One of my highlights was hanging out together on the ride in. Learn more about her @ http://emailmarketing.guru/

Marsha Pearson a fellow ALE from Philadelphia. One of my highlights was hanging out together on the ride in. Learn more about her @ http://emailmarketing.guru/

When this event comes to Portlandia, we will not have any bottled water. I will see to that!

When this event comes to Portlandia, we will not have any bottled water. I will see to that!

One of my favorite slides. Straightforward and correct.

One of my favorite slides. Straightforward and correct.

Zachery Barron, our area director

Zachery Barron, our area director

Hanging out with my fellow PNW ALEs over drinks in the lobby

Hanging out with my fellow Pacific Northwest Authorized Local Experts over drinks in the lobby. From left to right: Carol, Lisa, Don and Twanda!

My fellow Pacific Northwest ALE team!

My fellow Pacific Northwest Authorized Local Expert team!

Another amazing chandelier

One amazing chandelier

This chandelier was sparkly

This chandelier was sparkly

The chandeliers at the Red Rock Resort are really eye-catching

The chandeliers at the Red Rock Resort are really eye-catching

First panel of the day

First panel of the day on Sunday

Some words about one of my favorite clients, Gaealana Healing Arts: http://www.gaealanahealingarts.com/

Some words about my work with one of my favorite clients, Gaealana Healing Arts

http://www.gaealanahealingarts.com/

There was a nice poster about my work with Gaealana Healing Arts in Portland, Oregon near the front of the room: http://www.gaealanahealingarts.com/

2015-10-04 14.32.24

Thanks to everyone at Constant Contact for hosting such a great, inspiring event! Until #onecon2016 (in Portlandia, ok?)

The graphics were really nicely done

The graphics were really nicely done – sharp and clear – makes a big difference!

2015-10-04 13.07.58

First session on Sunday – everyone was pumped up and enthuiastic

One of the opening sessions featured Richard Israel who leads the Solution Provider Program for Constant Contact

One of the opening sessions featured Richard Israel who leads the Solution Provider Program for Constant Contact

Comfy!

Such a comfy bed – I could get used to living like this!

View from my amazing room at the Red Rock Resort

The view from my amazing room at the Red Rock Resort

#OneCon2015 in Las Vegas - Constant Contact's annual convention for solution providers

#OneCon2015 in Las Vegas – Constant Contact’s annual convention for solution providers – Thanks again! See you at #onecon2016!

Albert at #OneCon2015

See you next year!

9.29.15 11am – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns

9.29.15 11am PST – Webinar: Measuring Your Marketing: How to use reports and analytics to evaluate your marketing campaigns – Here’s the video of the session – enjoy!

Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman from Albert Kaufman on Vimeo.

 

Slides from 9.29.15 

FB matrics article: http://www.socialmediaexaminer.com/facebook-page-metrics/

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