Working Together

Working Together: How to Prepare

So, you’ve decided that you’d like to do a better job of marketing your business/cause/non-profit/self/project and you’ve come to me for help – Great! Here are some steps to take before we can work together effectively.

    1. Gather your email addresses into a spreadsheet. If you are already using an Email Service Provider such as Constant Contact you may already have this step covered. If not, you’ll want to download your email contacts from wherever they live. Some typical places might be: Outlook (Update: Constant Contact now has an app which allows you to sync your Outlook contacts!); Gmail; LinkedIn; Hotmail; MSN; Yahoo or your Mac’s address book if you’re using MacMail. Do a little sleuthing and you’ll find instructions on how to download from any of these platforms into a spreadsheet that you can work with.
    2. Segment Your Lists. Once you have your emails in a spreadsheet you’ll want to create some columns to segment (categorize) your list.  The more columns, the better. Typical things people often segment people by: zip code; relationship (friend, family, business associate, customer); age; birthday; anything that makes a contact different from another one is a reason to create a column. Once you have your columns set up – run through your list and put an “X” in every box that makes sense – ie, a person can be part of more than one list – you may want to reach out to someone for multiple reasons.

      Why to segment your lists - working together

      Why to segment your lists – Thanks, Sumo!

    3. Learn Best Practices. At this point if you want to get an idea of my thinking have a look at one or more of my training videos.
    4. Join My List. If you’re not already receiving my business newsletter – sign up. This will help you see the process I use in my business and it’s something similar to what I’ll advise you to create if you don’t already have something like this set up.

    5. Extra credit – if you don’t already have a Constant Contact account – let me know and I will sign you up for a trial. I’d be happy to do this and you can learn the program and start using it in minutes.
    6. Buffer.com has a great article on how to build your list via your website, here.

If you’ve made it to this point, it’s time to get in touch and we can get started.  Thanks for reading this.  I’m always open to feedback – so feel free to let me know if this has been helpful or not. I look forward to working together.

 

Albert Kaufman
February 7, 2017

Albert Kaufman December 2016 Working Together

Online Marketing Training Videos by Albert Kaufman

Training Videos by Albert Kaufman

I have been offering educational webinars (now videos) about on-line marketing for the past couple of years. They are long-format. Each offers a unique collection of insights and a lot of personal commentary! I recommend looking at all of the topics first before picking one to watch. You’ll probably find one that is perfect for your needs right at this moment.

Thanks to Constant Contact for much of the educational content and opportunity to hone my skills as a public speaker.  As always, I appreciate your feedback – please post something in the comments section if you feel so moved.

Latest – Getting Started with Email Marketing – March 2017

Getting Started with Email Marketing with Albert Kaufman – March 2017 from Albert Kaufman on Vimeo.

Digital Trends for 2017 – February 23, 2017

Digital Marketing Trends in 2017 with Albert Kaufman

    1. Learn Constant Contact’s new 3rd Generation Editor

2. Power of the Inbox – part Constant Contact’s One in a Million Celebration – Constant Contact has educated over a million small businesses as of January 2016!

3. Ways to Automate Your Marketing: Save Time, Drive Results, Earn Loyalty 

4. The Power of Email Marketing with Albert Kaufman | DIY Digital Ep. 17 – with David Baer of Baer on Marketing and Sarah Sunshine Garrison of Garrison MarketingJun 15, 2015 

5. Social Media Timesavers – July 2015

6. Getting Started with Email Marketing + Facebook and LinkedIn Tips & Tricks – January 2014 – but still super relevant in 2016!

7. Everything You Want to Know about Facebook But Are Afraid to Ask – February 2015 (still very relevant in Jan. 2016, and probably beyond!)

8. Measuring Your Marketing How to use reports and analytics to evaluate your marketing campaigns with Albert Kaufman – September 29th, 2015.

9. Standout Subject Lines – October 2015

10. Watch me work – December 2016 – a 40 minute session where I demo some of the tools I use – live!

Thanks for watching. If you have any questions about anything I’ve written – feel free to contact me!

Happy marketing, Albert Kaufman

Albert at #OneCon2015 - training videos

Tools I Use for Online Marketing

Tools I Use

I really couldn’t do the on-line marketing work I do without a good set of tools. Here are the ones I like the most. Some of these are affiliate links – ie, if you end up buying from them, I will receive some compensation.

Website Hosting: This and many of my clients’ sites are being hosted by local wind-powered Canvas Host . I’m excited to have great service and they seem to be really progressively minded! Their tech support is quick and effective.

Email Marketing: My various email newsletters wouldn’t look so good and my whole set up wouldn’t be so fantastic without Constant Contact and the incredible support system behind the product. I’ve been able to build lists for my various projects over the years – The Eleven: my monthly email to friends and family – Albertideation newsletter: all about email marketing and social media. Then, there’s Song a Day where I share my love of music. Finally, Farm My Yard is a project I’ve had going for a few years to connect urban farmers with nearby homeowners who have yards to farm.  Sign up for one or more list and see what you think.

Annelise Kelly - tools issue

Writing: I turn to my housemate and friend, Annelise Kelly, for her writing expertise. She’s been writing a lot of websites and newsletters in a variety of industries, and she specializes in food, travel and hospitality. A lot of my clients rely on her for writing services.

Scheduling: I’ve used vCita in the past as a scheduler and I probably will again. If you need help setting this up, let me know. There’s more to this platform than meets the eye and it’s a great way to offer various packages.

Webinars: For webinars I use Gotowebinar.  I’ve also heard good things about Zoom and I’ve used a couple other platforms, but so far, GotoWebinar has them all beat.

Then, we start getting into some of the more esoteric (but useful and important) stuff.  I use Buffer.com as my publishing platform for social media (Hootsuite is also good, but I find the Buffer interface easier to use).  For an interesting way to reach people who you’re connected to on Facebook, Twitter or LinkedIn (or all 3), try Greeninbox. I’ve used this platform in the past and had great results. It’s especially useful for fund-raising efforts – which, I’ll admit, I’m a fan of GoFundMe, over all the others.

Headline Analyzer: I couldn’t do it without the AM Institute’s free tool.

WordPress plug-in: Sumome – it’s what brings you the various pop-ups and sign-up forms for my site.  It’s probably led to more email list sign-ups than all of my social media efforts combined.

I use Wisestamp to create a professional looking signature on my outgoing emails. It makes things look like this

Wisestamp in Action - tools

I use Canva for editing images and creating memes, for instance. I’ll add more to this post as I recall what’s missing.  I hope this is useful to you – I really couldn’t do what I do without the aid of these (mostly free) tools.

If you have any questions about a tool that’s not on the list, feel free to run it by me – I may have tried it in the past.  Good luck with your work. If you’d like to work together, check out my new guide.

Sincerely,

Albert Kaufman
Albertideation.com

Albert Kaufman 12.7.16 - info about tools

 

 

 

Now that that’s over

Are you feeling that “get back to work” feeling, now that Summer’s ending? I’ve been reading some fun articles* on strategies to make the transition easier.  It’s still not making it any easier, and the last couple days of amazing weather definitely didn’t help my productivity any!  That said, I have been focusing on learning about how to adjust to the constant changes that are affecting the business world. 

Recently, I watched a webinar featuring Jeremy Miller of Sticky Branding. He’s been writing a lot about “ disruption “, lately. One of the take-aways from his writing is something he shared that Jeff Bezos of Amazon focuses on – the Constants:
  • Bezos:  “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time.”
There is so much great business writing coming out these days – it’s a pleasure to wade through it all – and once in a while I  add in my own thoughts . These are also ideas and strategies I’m happy to help you apply to your own marketing efforts. Get in touch and let’s see if what I know can help your bottom line.
Get some tips on holiday marketing, here
Have a great Day!
Sincerely,
Albert Kaufman, Albertideation
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