Oregon Coast Small Business Marketing Classes

Oregon Coast

Small Business Marketing Classes on the Oregon Coast – May 2016

Standout Subject Lines: Get Open, Get Read, Get Results – May 18th 10am

How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

Hoffman Center for the Arts, Manzanita, Oregon – FREE

Automate Your Marketing! Planning Ahead to Convert & Keep – May 18th 1pm

Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.
Hoffman Center for the Arts, Manzanita, Oregon – FREE

Hello,
If you’re a small business, non-profit, government organization or have a film or other project you’d like to promote, my upcoming classes on May 18th will go over the best tools to use for marketing – email marketing and social media.  I hope you’ll attend.  They’re free and I’ve been teaching small businesses how to market themselves for the past 8 years.  I’ll be teaching how to keep in touch with clients and customers and keep you top of mind all year long.
https://albertideation.com/coast to learn more and register for each class – here’s a little synopsis
On May 18th the morning class will go into why subject lines are so important and the features that go into writing great ones. If your material is not opened then noone will get to experience your greatness.  There are tools out there that can help with this.
After lunch I’ll go into autoresponders.  That’s probably my favorite topic of all as I’ve been creating autoresponder series since I learned about them last year. They’re a great way to help clients and customers learn about your business in a systematic way that benefits you (they are sent and forget) and your customers.
Please share this notice with someone you know whose business or effort could benefit from some marketing help.
Once again, please register for any class here: https://albertideation.com/coast
Thank you!

Webinar: 5.23.16 11am-12:30pm PST – Getting Started with Constant Contact with Albert Kaufman

Manzanita Coast

Online Marketing Checklist

email marketing works

Marketing Checklist = Social Media & Email Marketing for Small Businesses

  • Email Marketing – 43% ROI – most valuable tool out there

  • Use Constant Contact – https://albertkaufman.constantcontact.com
  • Consistent Branding
    • Stick with 2-4 colors
    • 1-2 fonts
  • Relevant Message – short and Sweet
    • Welcome Email: What to expect, how often you send and a special offer
    • Newsletters: Blog posts, press releases, events, announcements
    • Promotions: New and compelling offers, clear call to action
  • Consistent “from” name
  • For mobile-friendly emails (which should be all you do at this point) stick to one column and keep logo left-justified or centered
  • Contact information in the body of the email
  • Add in social media links
  • Clear call to action
  • Quality photos
    • Link your logo/photos back to your website
  • Links, Links, Links
    • Give a short description or teaser line and link the rest of the info.
  • Join My List button (always!)
  • Social Share Bar (in header options)
  • Web page version option (in header options)
  • White space is your friend!
  • Use the “Share this email with your friends” option
  • Be yourself… use conversational text!
  • Don’t forget the Humor!

Social Media Suggestions

  • Learn about Hootsuite, Buffer and Sendible (pick one and use it)
    • Buffer has a great daily newsletter
  • Make sure all accounts are filled in
  • Think about a different voice for each type of account
  • Double-check your spelling
  • Think ahead – editorial calendars are great!
  • Are there holidays, other events coming up, tomorrow, a year from today!
  • Follow your competitors – what are they posting?
  • Err on the side of over-posting – with the new algorithms, it’s likely followers won’t see much of what you post (see why Email Marketing is a preferred way to spend your time/$$$)
  • Try things – make mistakes
  • Everyone is learning social media together – no one is an expert – try something clever and your post may go viral
  • Upload native video to Facebook and elsewhere.
  • Be prepared in case anything ever does go viral (have all accounts filled in with website URLs – landing pages where you would like people to get to
  • Think about the what, why, who, kinds of questions often – who am I trying to reach with what message?
  • What would success look like?
  • Consider trying FB advertising – boosting posts vs. advertising

Feel free to keep in touch. I love fielding questions about social media and email marketing. Don’t get discouraged – this is a new field and it’s a constant learning curve! Good luck, Albert Kaufman

New Promotional Video

Video

Thanks to Deb Rodney and Nolan Calisch of Flying Point Moving Pictures for my new promotional video!

Deb is offering a Free, one-hour consultation to anyone who is interested in having a video done for their business.  Contact her @ debrodney@gmail.com for more information.

Note to Clients 1.14.13

Note to Clients

1.14.13 – Here are important updates about how I communicate with you, what I’m offering, and a change in my rates.Constant Contact
First
off, since I’m a Constant Contact (email marketing) business partner – I am going to start sending my emails to you: someone who has taken my classes, and those who have expressed interest in my work – via Constant Contact. This will mean sharper – hopefully, richer emails for you the next time you hear from me. If this does not interest you, just let me know.

2. I will offer a one-hour free consultation to anyone (anywhere) who uses my affiliate link to sign up for a Constant Contact trial account. See the attachment for advantages to using email marketing. The first 2 months of the trial are free (you have to stay at a low contact count..) It’s a good way to see if email marketing/newsletters are a good idea for your business.  They also offer free accounts to non-profits or organizations that work with children.

Here’s the link

If you want to share this link I won’t stop you! 🙂  Also, if you find Constant Contact is not for you, I have links to all of their competitors @ https://albertideation.com – take your pick!

Due to the changes that Facebook has made = limiting Facebook fan/biz pages’ ability to organically (ie, free) reach their audiences the importance of using email marketing has increased in my opinion.  Here is an article detailing some predictions for this area.

That being said, I still think that social media is important when we think about small business marketing.

On another note, in the area of Groupon-like services, Constant Contact offers something called SaveLocal. I’ve watched one client have quite a high success rate with this. SaveLocal offers go out via email and their charge for organizing your coupons/offers is very low.  For more on SaveLocal feel free to ask me more or check out

https://www.constantcontact.com/savelocal/index.jsp?pn=albertkaufman

I have raised my rates. Social Media classes are now $30 (last year they ranged from $11-$30)  I will continue to work with established clients one-on-one @ $50/hr. New clients who work with me for the first time = $60/hr.  If you’ve worked with me in the past, I hope that you agree that this is a very good deal – I pack a lot into an hour – combining teaching as well as making actual changes to clients’ online presence which are valuable. I have also started to work with clients via Skype and google hangouts. If you haven’t tried this yet – it’s a great way to meet sans commute time!  Via sharing screens just about everything except me serving you tea can take place!  Also, I offer a more complete package of running small businesses’ social media/email marketing/WordPress sites on a monthly basis – get in touch if this sounds appealing.

I’d like to ask you a favor.  One way that future clients decide to work with me is via recommendations on Facebook, Yelp! Or LinkedIn.  If you would be willing, please visit https://facebook.com/albertideation and create a recommendation. I would be very grateful.  Also, if we have worked together in the past and you’d like to see your name/business name on my client list below, please respond with information about your business and I’ll add you! The more websites that link to your website the better your search engine optimization (SEO) is. = a good thing 🙂

I hope 2013 is treating you well so far. Let me know if there is any way I can help you thrive this year. I’m a huge networker – even if it’s not on a topic you’d typically think to turn to me, you’re always welcome to throw me a question and I’ll answer to the best of my ability.

With Gratitude,

Albert Kaufman
albertkaufman@gmail.com

I can help you get your social media and email marketing into cruise mode!

Constant Contact Affiliate link

Sign up for my monthly e-letter, The Eleven @ https://tinyurl.com/signupforthe-eleven

Client List:
https://albertideation.com/clients/

Social Media Support

albertideation
social media

Updated 8.25.2021


I’ve taken an idea I had to be supporting people on various social media platforms – and RUNNING with it. Let me know what you think 🙂 Like those pages, you’re drawn to 🙂  And, if you’d like to provide social media support, please get in touch. 

Pinterest

Email Marketing Guru
https://www.facebook.com/emailmarketingguru?ref=hl

Social Media Support – General
https://www.facebook.com/socialmediasupport4U?ref=hl

Twitter Support
https://www.facebook.com/pages/Twitter-Support/435206796504634?ref=hl

LinkedIn Support
https://www.facebook.com/pages/Linkedin-Support/570391482976677?ref=hl

Facebook Support
https://www.facebook.com/pages/FB-Guru-Portland-Oregon/352502254816927?ref=hl

Monster Mac Support
https://www.facebook.com/pages/TheMonsterMac/124965157649973?ref=hl

Albertideation – My main fan page!
https://www.facebook.com/albertideation?ref=hl

I keep adding fan pages all the time. 

All of these pages are available for anyone who would like to help people with their issues. If any one of them interests you contact me @ albert@albertideation.com

My handout on social networking from Our Community University session 1: 7/22/10

Hand out for presentation @ Our Community University class – July 22, 2010

Here you go!  Feel free to share this https://tinyurl.com/albertideationhandout

Albert Kaufman @ Albertideation – social networking guidance: https://albertideation.com

“Social networking is not just about selling, but about building relationships, sharing wonderful information, and developing trust.” https://www.socialmediaalacarte.com/

Social Networking – WHY?

  • It’s free
  • It’s easily accessible
  • It’s booming
  • It’s interesting

What social networking?

  • Facebook, FB Fan pages, FB ads and other pages (how to make a link using the @ sign ) (other interesting ways to link things)
  • Twitter
  • Linked In
  • Using ping.fm to link all of your social networks together
  • working as a team can improve your reach
  • Your team can be made up of friends or biz associates linking to one another’s work

How to be a good social networker?

  • Be friendly
  • Be upbeat
  • Be helpful, and make things easy for your friends/customers
  • Be useful
  • Show your best, positive side

When social networking?

Where social networking?

  • One page or many?
  • One account or many?
  • Advantage of doing it all yourself?
  • Advantage of hiring someone to do some of it for you?
  • Easy Access – from anywhere, just need a laptop or mobile device

Who uses social networking?

  • Small businesses
  • Individuals
  • Groups
  • Causes
  • Big Business is getting on board and playing the game

Email marketing

  • Why use email marketing?
  • Harvesting your email list and that of your associates to build your business and reach. How to?
  • I recommend a monthly e-letter (does not have to be extensive – can point to blog posts, links you find interesting, a few pictures – a way to keep people interested)
  • My affiliate link for Constant Contact :

o   https://tinyurl.com/constantcontact-albertkaufman

  • My affiliate link for Mad Mimi:

o   https://tinyurl.com/madmimi-albertkaufman

———————–

What I offer @ Albertideation:

  • Consultation on all of the above – Price/package menu available @ https://albertideation.com
  • One on one training/tutoring
  • Presentations to group audiences
  • Best practices information for websites
  • Website creation & maintenance on WordPress
  • Small business marketing and promotion

Contact me @ albertkaufman@gmail.com or 503-358-0029 to set up a time to get together.   Referrals welcome

Our Community University

 

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