Georgia on my Mind

newgeorgiaproject.org

Is Georgia on your mind?  It’s on mine 🙂

As Trevor Noah says “If you didn’t know, now you know.” It’s suddenly all about 🍑 Georgia 🍑. If you want to see the Democrats in charge of the US Senate, we have one shot at that coming up in the 2 run-off races happening this January 5th. Leading up to that there is a chance to register new voters until December 7th – always a good idea. Please take a look and sign up @ https://newgeorgiaproject.org/ to help this group. Donate if you can. And, tell your friends to get involved, as well.

For lots more information on these two races and how you and your friends can get involved, click here: https://linktr.ee/gotvGA.

Click on the share links above or below to help get the word out about these important races. Or, you can sit back and watch Senator Mitch McConnell make President Biden’s life more difficult by blocking Senate confirmations of his cabinet members and future judge picks. Let’s not let that happen.
I’m learning and playing songs about Georgia. Cause when it’s peach pickin time in Georgia… it’s gal pickin time for me…
Let’s win these races!
Albert
PS – If you need encouragement to keep going, please reach out.

Ossoff, Warnock start Georgia runoffs behind the eight ball

Joe Biden says he wants to overhaul the nation’s response to the coronavirus pandemic. Step one: Get the nation to mask up. Easy, right? Not when a bloc of GOP governors remain opposed to the idea. Both parties are mobilizing for a two-month…

Read more
www.politico.com

Ray Charles: Georgia on my Mind
Ray Charles - Georgia On My Mind (Live)

Facebook Friend Culling

https://www.andysinger.com/

Cartoon by the wonderful Andy Singer!

Tending Your Lists

After watching The Social Dilemma I became overwhelmed with a desire to both spend less time on FB and also to lessen the # of friends I have on there. I explained this in my 10.11.2020 The Eleven newsletter thusly:

“Years ago I followed the advice of a fellow marketer regarding social media and accepted the friendships of thousands of people I didn’t know. The idea was that everyone would become an audience for my marketing business (part of which was teaching classes on how to use social media). Over the years my work has shifted away from social media, and after watching the new documentary The Social Dilemma, it occurred to me that it is a great time to reconsider the # of “friends” I have = 4,470.
I recommend doing this next step
A couple of days ago on FB I clicked on “friends”. From that viewpoint, one can see all of the people one is connected to. Then, I started culling. I’m at 2,330. It’s interesting. Beyond saying goodbye to a lot of people I barely know (if at all), I’m also coming across people who I haven’t thought of in a while and am reaching out to say hi and reconnect. I’ve always found FB useful as a networking/staying-in-touch tool.
I thought I’d share this since I’m finding the process interesting. If I’ve culled you and you want back in just send me a friend request :)”
—-

10.22.2020: 741 FB friends.  Some observations and upsides

  1. My FB newsfeed is entirely different now. It’s filled with postings from people I know. It’s also moving a lot more slowly. I still use FB Purity which allows one to customize your FB experience – for instance, I see things in the order they’re posted. Install this app and you will be a happier FB user = no advertising.
  2. Having so many FB friends played into some of my weaknesses. I kept a lot of people on there thinking – ah, potential date when that was really not the case 🙂  Or, staying friends with certain celebrities – what actual good was that doing me?  I detached from a number of people who have close to 5K friends (actually, Michael Lerner who had 5,000 🙂  It’s not that I don’t love these people anymore, I just won’t see them in my newsfeed 🙂  This is true for both the people who I never met and those who I did years and years ago – old HS connections who I have no reason to stay in touch with; people who I burned with or shared a night with on the playa in 2003… All great memories and I still get to keep those, and I know that I can always find people if I want to 🙂
  3. There is definitely an addictive quality to FB like they talk about in the Social Dilemma, and as I unfriended people I could feel the pressure to not do this. FB actually makes it difficult to unfriend people. There’s a way they make the actual move to unfriend someone when you’re looking at your friends from the “friends” page difficult. The pull-down menu jiggles and is hard to actually click on!  They are so clever.  They also stopped me two times when I hit the “700 unfriendings in one day” limit. I got a message that my account had been blocked and I’d have to run through a series of steps to reconnect. It was super eerie, but I suppose not a bad thing, either.
  4. I also partly went through this effort to get to the other side and see what life is like for most people. I often hear from someone – you probably saw my recent important update on FB.  I never did. Never. So, perhaps now I’ll be a little more in touch with the people I’m closer with. We’ll see 🙂  I partly want to really keep moving away from FB and towards more IRL experiences – even with Covid keeping us apart.
  5. FB is very useful for introducing people to one another. With a smaller group of friends, I’ll probably be able to see people I’m closer to stand out more and be able to help them more. I just noticed when I posted this blog post to FB that the people who popped up to respond were a closer set of friends than usual – and I was able to see the power of the people I’ve kept around.
  6. Oooh, this means that I’ll see a lot fewer people whose birthday is today 🙂  I love wishing people happy birthday and having an email that goes to those on my list on their birthday which people love. Now, way fewer people to wade through. Love this.
  7. Yeah, I think having my group of friends on FB be the ones I’m closer with is going to be a good thing. Whew, a little relief there that this wasn’t a huge mistake 🙂
  8. 10.23.2020: I’m noticing a few things I hadn’t noticed before—way fewer notifications. Way fewer friends online to chat to. That part has gone from 3-500 people to 77 right now 11:30 am.
  9. 10.27.2020 – I still post to FB, but I notice that the responses are from people I’m closer to – this has changed the quality of my responses.  Also, I notice my newsfeed has so much less on it, it’s a lot more attractive to check 🙂
  10. 1.30.2021 – I’m segmenting my lists – I’ve written about making FB Friends lists in the past – it’s still a useful thing. Having a smaller list to look through brings me face-to-face with a lot richer collection (to me) of faces.  Reminding me who to reach out to and causing more connection through that. 
  11. 1.2.23 – I’m finding I’m also taking time to send happy New Year’s greetings to those with whom I feel drawn to do that with. That’s a sweet side effect – bringing me closer to those who I do want to stay connected with – and perhaps deepening our connection. 
  12. 1.2.23 – I’m probably repeating myself – but this year I’m noticing quite a few of my friends have passed away. People I really loved a lot. This gives me a moment to send them a lovely NYE note and well wishes. I like doing that. It’s been quite a day.
  13. 10.19.23 – I’ve heard from close friends and relatives over the years “Well, you must have seen my important post about X?” For years, no, there was no way for me to see their important posts. So, recently, I’ve unfollowed just about every one of my FB friends. This took me a while to do, but has led to a feed that is now full of the people’s posts who I’m closest to. It’s probably more of what Facebook intends for people to experience. Since I also use Facebook Purity (highly recommended), I don’t see advertising, and also see the most recent posts first (one of the FB Purity settings that you can set). So, I’m having a much better Facebook experience after all of this cutting and pruning! Feel free to add any thoughts in the comments section below.

I’m sure I’ll add more insights to this article as I have them. I feel like I’ve just landed in a new place and I’m excited to see how it’s different. So far it feels calmer.

Downsides to doing this:

  1. A thought I’ve had over the years is that when I’m older (70+) I’ll probably want to spend more time reconnecting with people who titillated me once upon a time. I just said goodbye to lots of people, so I won’t have the easily accessible group that I had 2 weeks ago to choose from.
  2. My FB live concerts will not reach as many people and have the chance to spread. I’ve noticed as I’ve played some recent FB live shows that I haven’t had the bigger audience I’ve become accustomed to. Oh well 🙂
  3. My business offerings might not have as wide a reach via the newsfeed as they once did. Oh well 🙂  Luckily, I’ve been building my email list like gangbusters over the years 🙂

Thanks for listening. I’d love to know your thoughts. Please leave them in the comments area below.

Happy Facebooking. Happy living. Albert

PS – Next up, same thing for LinkedIn 🙂 – 1.30.2021 – I’ve decided not to do this on LinkedIn, especially now that they’ve put together Lunchclub.

PPS – 10.23.2020 – Ooooh, under settings look what I found! More places to limit the FB monster’s reach into my life 🙂 

12.16.2020 – I was in a video discussion related to this topic with Gary Ware and Apryl Schlueter.

1.2.23 – Happy New Year – I find myself doing another culling today. It really feels very freeing. There are tons of people who aren’t using FB very much. Removing them from my friend’s list feels like a little shedding that is clearing. I recommend doing this once a  year at least. 

Some Thoughts on Work

Sunset 9.2020 by Sharon Flegel8.27.20 – Work: Portland, Oregon, USA

Hello Boundless Thinker! (this was a draft for a friend’s newsletter )…

I’ve been a fan of Paul’s work since I met him at the World Domination Summit in 2018 in a writing workshop. I knew he knew something I did not, so I started to follow him via this newsletter and I’ve been reading his writing closely ever since. I’m also an amateur sociologist and love thinking about work and the world and how we can have things better for everyone. So, when I saw Paul’s offer to have guest writers for his newsletter I wrote him, and here we are. If you’d ever like to read more of my writing, I publish a newsletter also – it’s called The Eleven and comes out every month on the 11th. I also have a newsletter focused on marketing for small businesses and nonprofits (the sign-up link is the same!) There is also an 11 life tips series that is also fun and useful. Onward we go!

I’ve always wondered about the way we work. I grew up in a middle-class household in suburban New Jersey. My father seemed to have a different approach to work than the other fathers in my neighborhood. When I was in my teens he started a series of software companies. The upside that I noticed is that he tended to work when he felt like it. Sometimes he’d be programming at 3 am and then I’d meet him drinking his coffee as I was headed to school. I knew he was sleeping during the day at times. His business never seemed to make a lot of money, but we always had enough to eat and he seemed content with the way it was going. My Mom worked part-time at various jobs but did not seem to enjoy work as much as my Dad did.

I had a number of part-time jobs growing up. Delivering newspapers at 5 am; selling guitars and effects boxes; fast food cook @ Arthur Treacher’s Fish and Chips; and I also had an entrepreneurial streak – stuffing envelopes for my Dad’s business; selling seeds door to door and making candles. I headed to Israel in a group program (go, Habonim-Dror) to live and work on a kibbutz in Israel (large communal farm) for a year between HS and college. While there I learned how to drive a tractor and I probably did the hardest work of my life – picking fruits and vegetables and farming!

After that year I spent 4 years in college at NYU – working all the way through to pay for various things and because it was something I knew how to do. I made bagels near Penn Station at Lox, Stock, and Bagel; monitored squash courts, and drove a van for a high-end florist. Now that I think of it, I’ve made money working in so many different ways over the years – no wonder I enjoy thinking about this topic. I’m going to fast forward closer to the present day now – whoosh!!!!

…past the years of temping in NYC (with a long stint in the investment banking world and in WTC #2)

…past the years of living in Germany and playing music on the streets and cafes of Europe

…past the years of being a software tester in the late 90s and early 2000s in Seattle  

….past 20 years of living in Portland and transitioning from software into marketing

To the current day. Well, not quite. About 10 years ago I ran into Tim Ferris’s 4-Hour Work Week. It came at a time when I had bounced between working on various contracts in the software world and being on unemployment (using the time to do community work; organizing tree plantings; creating community gardens). It also came right after the highest paying work I’d ever done for a long time – being a software tester at BPA (Bonneville Power Administration) for $46/hr. for 1.5 years straight. That was my high point as an earner. But it was a low point in terms of free time. I still found ways to enjoy myself, but working 40-50 hours a week at something you’re not enjoying does not make Albert a happy boy.

In 2008 or so I began teaching people how to use Facebook in classes in my living room. That led to becoming a Constant Contact partner and learning something about passive income. This is the type of work I’ve been doing to this day – teaching small businesses and non-profits how to make the most out of digital marketing tools, mostly email.

So, after all that what do I actually think about work? I tend to agree with what I think Paul’s theme is – that our societies are poorly organized in terms of work. That many people are stuck doing work that is unnecessary – that we consume too much and thus end up doing work to chase the “American Dream” – one more trinket; one more European vacation; one more expensive toy. Since you’re here you’re possibly a fan of someone who has been a guiding light on this topic for me – Mr. Money Mustache. If you’re not familiar with his work, I highly recommend signing up for his newsletter and reading some past blog posts on his thinking. He’s more about living a full life and retiring early vs. what most of our society seems focused on. Also, keep reading Paul’s writing – he’s got an insightful way of seeing things and he may be able to help you find a path you hadn’t thought of before.

I want to switch gears and end on an observation that has been really interesting to me for the past months since we’ve been quarantining. It has to do with our local community and who is walking by our door. I think it relates to so many aspects of our lives that it’s been hard for me to describe, but it’s actually very simple: the people who are walking in front of your door quite possibly are your neighbors right now. Before Covid, the people walking by could just as easily have been tourists renting a nearby Airbnb, but right now and for the past couple of months, they have likely been locals. This may continue for a while and I encourage you to take action. Why is this important to note?

I write a lot on Nextdoor.com about neighborhood resiliency. Partly due to Portland, Oregon expecting a major earthquake at some point (let’s get prepared!), but also just from my own desire to live in a better way with my neighbors. As I’ve been seeing the same people pass by every day (the joys of having a west-facing front porch!) it’s struck me that we have an opportunity right now to strengthen our neighborhoods. By knowing who actually lives near you you can start to create friendships based on nearness vs. interests. I mean, it would be nice to have both, but having someone nearby who you can walk to vs. having friends located all over town is a big plus in my book. I wrote an article about how to use Nextdoor.com to create an instant community a few years back, but now there may be a shortcut to what I had in mind – it just takes introducing yourself. Granted, this is a challenging time to do that, but there are ways to just start to track who lives near you – start the conversation (physically distanced, of course) and exchange names.

Dating is something that could especially be impacted by what I just described. I’m 59, and I’ve been using online dating apps for the past couple of years to very little effect. What I would personally prefer is meeting someone who is walking or biking by me (or me them) – like in the old village days J and funny enough, that exact thing happened about a week ago. A woman walked by and we ended up talking and then talking for hours.

And now back to work. I’ve thought for a long time that people working closer to home would improve everything. This is something that Mr. Money Mustache talks about a lot – reducing or removing your commute. Now with many more of us working from home, the traffic has improved greatly. I thought it would be a good idea to have a database of some similar kinds of work – take 3rd Grade Teachers, for example. Then, these workers could be reassigned to schools by their proximity to home vs. where they originally got the job. This could work for many job types, especially in large organizations. If you need more info on this idea or any of the others I’ve mentioned above, feel free to write me. I love feedback, too. This is also part of my series: My Great Ideas that are Going Nowhere. Feel free to borrow or steal any you find useful!

Thanks to Paul for having me this week as a guest writer. I’d love to hear your feedback on what I wrote – feel free to write me and let me know if any of this resonated with you! I wish you the best.

Sincerely,

 

Albert Kaufman – albert@albertideation.com

Portland, Oregon

Albertideation

2020 Finds on my Clipboard

From My Clipboard – August 2020Clipboard My recliner companion for many years

Here’s my most recent newsletter The Eleven from August 11th, 2020.
And my most recent Bizmissive.
Sign up for an annual birthday message from me. Each year is different! 

Constant Contact-related: 

Two articles on what to write about to your customers during the pandemic. 

Zoom- related

Pandemic-related:

Good Distractions

Work/SEO/Etc.

 

Constant Contact has a New Look

Rough Notes from the Cul-de-Sac #1

Rough Notes from the Cul-de-Sac #1

Albert Kaufman Summer 20207.30.2020 – I’m figuring something out and I want your help putting the finishing touches on this idea. Thank you in advance for giving this some thought.

What’s the safest # of people to gather during a pandemic? One. What’s the second best #?

It’s two. Two is a great number of people for gathering. It’s the best way we can give each other the attention we deserve. We can go deep with each other. We can get bored with each other. We can play games, catch up, and stop when we’re done. We can easily physically distance.

I’m going to make a list of things that can be done by 2 people. Feel free to share your favorites in the comments below. Riding bikes? Playing music? Walking? Sitting on a bench and talking. If you can do much of that outside and wear masks when it makes sense – it’s the easiest dance to do besides the one with yourself. And if it’s hard, slow it all way down and ask the other person for help. That’s the point of this article – can you figure out ways to add in more one-on-one gatherings in your life?  I think I have some ideas here that can make our experience of quarantining easier and perhaps richer.

So, let’s say one was feeling lonely sometimes. Like me. I used to spend much of my life either arranging gatherings or attending them. I’m someone who went to 8+ music festivals a Summer and loved hosting shabbat gatherings at my house when I wasn’t organizing house concerts or other meet-ups. Show me an interesting gathering and I am there and will possibly help organize and promote it along the way. I organized in-person classes on social media marketing from 2008 until 2 years ago all over Portland, Seattle, and the nearby regions. Howdy Boise! Anyway, all that to say this pandemic has put a crimp in my style.

That said, I’ve been following the work of Jan Keck who I met at the World Domination Summit in 2018 and then hosted his Campfire Conversations last Summer in our backyard. Just north of the cul-de-sac.

Jan has been teaching people how to Ask Deep Questions. These days he’s continuing to trailblaze and show people how to make Zoom meetings and virtual events more fun and meaningful. He’s a fantastic teacher and person and has a great following of people who are learning from him. On this note I’m hosting Caelan Huntress from NZ who will lead an event full of fun games you can play on Zoom on August 19th @ 2:30pm PST – come join us. He led this event during the recent World Domination Summit (WDS) weekend and it was the hit of my weekend. These are ways to make online meetings and interactions more fun and potentially deep.

Back to the point of this missive. Are you missing parties? What are parties? They are often a series of one on one interactions. Sometimes with a small group. So, take my premise above and add it on the the series like nature of your average party experience and boom – you have your social life back again. Maybe even in a richer way.

If you would like to be a guinea pig in my experiment – ie, you would like to spend time with me – we’ll start with an hour – preferably in SE Portland or somewhere I can bike to. We’ll sit far apart. We’ll do this outside in a park, on a porch or some other spot that makes sense.

Easiest way to begin would be to set up an appt. with me on my calendar – but you can also just reach out via email and we’ll take it from there. albert@albertideation.com

This idea is not just for me. Please, if you find value in what I’m suggesting, feel free to try it out yourself or share Rough Notes from the Cul-de-sac with others on social media.

Albert

PS – More on Vitamin T and getting your touch needs met during these times, here.

7.31.2020 – the first person to set up an appt. has just visited and we spent an hour together. It was a joy. We’ll probably circle around again in a month to continue discussing LinkedIn, blogs, business analysis, how to keep expanding this idea and making it work better, love, and life. The person was a little older than me and we were able to coach each other a little bit, too. I’m so glad I asked for this and am creating something that I hope will work for me and others. Try it out!

10.6.2020 Article from Greater Good Magazine on importance of meeting strangers.

An additional idea that might be fun:

Hi there, I have been having a thought for the last 24 hours. The more I think about it, the more it’s appealing to me. I would love your input, and if this idea excites you perhaps you will join me for evening #1.

So, I’m finding that my best interactions right now in person are one on one. Maybe 3 people. That’s new to me. I’ve usually been a fan of much bigger group gatherings  OK. So, what if…

Take a breath.

We have events like pujas of the past. We have an inner ring, and an outer ring. Of one on one or triads. That last for a period of time and then the inner ring moves one to the left taking their chair and goodies with them. There will be a dinner table type of thing in each spot that does not move and features snacks, a glass of water or tea. This can be sussed out in the details section of the document.

Pairings could last from 10-20 minutes, or longer. There could be questions posted, or it could just be a chance to catch up if the people know each other. At the end all chairs are spaced and face inwards for a final summary and highlights and then everyone goes home. Lots of distance, lots of laughs.

Even after 2 hours you may have felt like you’ve been to a party. It might even be better than a normal party as there is no awkwardness of who to talk to. Like a puja, when the bell rings it’s time to move.

I’m thinking of trying this out with some neighbors, but I’d love it if you would like to join.

What have I missed?

Customizable Landing Pages

CustomizableCustomizable Landing Pages

I’ve been waiting for something exciting to share with you. Constant Contact now has customizable landing pages! This is a game-changer. If you need a hand creating one of these, please reach out. Here’s an example of my Song a Day offering. These landing pages have the ability to supercharge your previous sign-up form(s) and give you the power of a high-priced web designer! I’m excited to add these in for clients and as part of my marketing efforts.

When I sent out my monthly newsletter for friends and family, The Eleven, this Saturday, I was immediately reminded of one of the benefits of sending out a regular newsletter. Connection. I started hearing back from friends and family right away and the notes keep coming in. I think that’s one of the challenges of this time – how to stay connected with everyone when it’s not simply a matter of arranging an in-person meeting. The relationships that you’ve spent years developing are not only a potential line of support they may be what’s keeping your business afloat, as well. So, now is not the time to go silent.

Even if you can’t figure out exactly what the right thing to say is, it makes sense to reach out and remind people that you’re alive and thinking of them. Email newsletter open rates have actually climbed significantly in recent months. If you need encouragement, please get in touch and I’ll help you get started or keep you going!

Have a good week,

Albert Kaufman
Constant Contact has a New Look
Constant Contact has a New Look

Constant Contact Customizable Landing Pages

Custom Landing Pages give you the freedom to create a single-use webpage, with a clear goal and focused call-to-action, without having to maintain a full website.

Read more